Titanium-Flag-WPYou have a vital healing message to share with the people in your community and you’ve decided to take responsibility for creating greater practice success by more effectively spreading that message.

Now, what action steps can you take to begin increasing your influence and impact and have your office start bursting at the seams with new and ongoing patients?

Today I’m providing an overview of some of your options and then I’ll delve deeply into each one in the coming months. We’ll also explore a number of other possibilities you may never have considered. Some of the ideas will be presented through video posts for greater clarity and ease of application.

I’m excited to shed light on these powerful strategies that will help bridge the current gap between your incredible services and your public who’s suffering with pain and illness, living far short of their potential, primarily because they aren’t hearing your voice or understanding the message.

You may decide that some of the methods aren’t for you. That’s fine. There will be so many choices that you won’t need to apply all of them anyway to markedly increase your effectiveness. However, I strongly encourage you to be open to consider the value of each.

If some actions seem to induce fear, such as public speaking or media engagement, I recommend that you acknowledge your emotional reaction, then be willing to take the risk to learn and develop some of the necessary skills. Do this even if the approaches seem to run contrary to your primary nature. I promise that you’ll gain confidence, move more swiftly toward your goals, and be glad that you stepped out.

Please don’t let your fear of the discomfort of new experiences or a concern about what other people will think stop you from your personal and professional growth. The learning and implementation will empower you and help generate the necessary energy to create the practice of your dreams! Choose your action steps by what could be most effective rather than what keeps you safe but playing smaller than you need to.

At Synaptic Success we won’t push you too hard, but we will be in your corner encouraging you to “Go for it!” while providing the tools and insights necessary for you to succeed.

There are two primary directions of focus after you’ve clarified your passionate message, target market and service emphasis, and determined your UCA (Unique Competitive Advantage). Explore other posts on the site for details on these elements.

  1. In-Office Actions
  2. Community Outreach Strategies

In-Office Actions and Considerations:

  • Make sure that you love what you’re doing everyday!
  • Find, hire, and train the right staff for the right positions
  • Express the promoter/persuader extrovert within you (or adapt to this style if necessary)
  • Bring your passionate, high-energy, focused self to each patient encounter
  • Be a strong and professional leader, leading and connecting from your caring heart
  • Uncover your prospect’s perceived needs, then determine how to enhance their quality of life
  • Bring competence and confidence
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“Many people’s sense of worth, the value they place on the image of the self, is directly related to the number of situations in which they are in control, which means that many people have a problem with their self-image, because they are in control of so little.” – Edward Hall

A doctor’s presence in his or her office is an aspect of practice that I think is too infrequently discussed. There are many elements we could consider, but here I’d like to focus on the seemingly mutually exclusive attitudes of being professional and personal. This is important because as a doctor you can easily miss the balance that best supports patient healing as well as your successful and shorter journey to the practice of your dreams.

I’ve been off target to one side or the other at various times in my 27 year career, but I believe I’ve been more consistently piercing the bull’s-eye in recent years.

Allow me to explore this concept a bit and then I’d like to hear your comments. Click on the Discussion Forum link in the Resources box to start or engage in the conversation, then look forward to our upcoming Business of Life Expert Interview with Bill Esteb as he examines some of these issues.

As doctors of chiropractic we are health care professionals. What does that mean? It means that we have great knowledge and skill and earn a livelihood in our particular healthcare field of endeavor. It also means that we are expected to know more than most people in our area of expertise and be able to teach others since the word doctor comes from the Latin meaning teacher. And yet, we are still people. We equally share a common humanity with those we seek to help. However it’s not uncommon for doctors to forget this element.

On the one hand we could attempt to maneuver people and control outcomes like the great Oz from behind the curtain (eventually revealed to simply be a man) or we could befriend and hang out like buddies with all of our patients. Or possibly there’s a more balanced way of being amongst people that’s seriously professional but deeply caring and personal, more like Mother Theresa? This middle place is also appropriately lighter and more fun, at least on occasion. Laughter does contribute to healing.

There is somewhat of an expectation that a doctor should be able to have a controlling influence over their patient’s condition and restore them back to health regardless of the degree to which they’ve drifted. Control means to have the authority or ability to regulate, direct, or dominate.

But how much control is appropriate or does a doctor truly have over another’s state of well-being? What behavioral posture does a doctor tend to take toward their patient when control becomes too much of the focus? How high is the pedestal that that orientation fosters and what does this doctor do to minimize the risk of falling down to the patient’s level?

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The needs in the world around you for expanded health and vitality are vast–and greater than at any time in history. Increasing numbers of people are drowning in chronic pain and disease, losing hope, and finding no true solutions. They are desperate for answers and guidance. Their failing health concerns are simply being answered by new medications to mask and manage the symptoms (which are actually their inner-voice clues calling out for help). I know this because I’ve been caring for them for over 26 years in practice.

Please note and remember newscaster Walter Cronkite’s declaration that “America’s health care system is neither healthy, caring, nor a system.”

People that pass by you every day are sick and dying for answers…answers that you (and possibly only you) have. How long might they live without a solution and continue to decline before help arrives?

They need to hear your message of hope and real healing. They need to return to wholeness of body, mind, and spirit, and the dominant allopathic models of our day CANNOT get them there…BUT YOU CAN!

There is an incredible NEED…AND you have a SOLUTION.

But will those in need hear your clear voice of wisdom to point them to understanding and to a life-saving or at least quality-of-life saving action plan?

They are waiting to receive…like a neuronal dendrite awaiting the next important neurochemical transmission of intelligent information to jump the gap from an adjacent axon to keep the body-mind orchestra playing in tune.

They are waiting for your intelligent guiding information and instructions.

They are waiting for SYNAPTIC SUCCESS to occur!

I tell the stories and pertinent insights of three dozen patient victories in my book Where Does It Hurt? I spoke and they heard…because I took the risks of putting myself and the message out there over and over again.

The people struggling with pain and illness may not be hearing you for a number of reasons. Here are six actions that will help you to be heard:

  1. You must speak a clear message that addresses the solutions to their perceived needs that’s based upon true healing principles and that sets you apart as a unique voice amidst the drone of lies, half-truths, and inadequacies.
  2. You must live your core passion that will give you the necessary boldness to step out and automatically inspire those around you who are ready to take your recommended action steps.
  3. Your speaking, writing, and other communication skills may need some knowledge or training upgrades so you as the messenger don’t get in the way of your life-transforming message.
  4. You should keep up sufficiently with the latest body, mind, and spirit healing research and technology that will fuel and power your ongoing message outreach.
  5. You need to take advantage of the powerful yet inexpensive marketing techniques, strategies, and platforms to project your clear message on a consistent basis to your potential audience.
  6. You must speak up–confidently and often. The world outside your office may not know you exist.

There really is no point that you’ll reach when you can decide you’ve finally arrived, that there’s nothing more you need to learn and no further actions you can take that will open the doors to your success. There will always be newer technologies and developing insights and hopefully you’ll maintain an insatiable thirst for making a difference through serving others.

“To fulfill a dream, to be allowed to sweat over lonely labor; to be given a chance to create is the meat and potatoes of life. The money is gravy.” – Actress Bette Davis

The Business of Life Expert Interview Series

One element of the Synaptic Success membership program that just makes me leap into the air with ecstatic joy is the Expert Interview Series. I never cease to be amazed at how many incredibly interesting, insightful, and inspirational thought and strategy leaders there are in this world that have powerful pearls of wisdom and effective action steps to share about how they’ve achieved extraordinary levels of success.

I’ve done the work of personally interviewing dozens of them (and I’m adding new recordings to this expert library every week) and I’m jazzed to bring two of these expert interviews to you each and every month across a vast array of topics that will challenge and lead you to new heights of business and personal life success.

These experts are the top people in their fields: best-selling authors, professional speakers, worldwide celebrities–all inspirational and fascinating. This interview series would be the envy of Larry King or even Oprah. In fact, some of them have actually been on Oprah.

I cannot wait to share their amazing insights with you as you continue to take this journey with me each month.

I will also be distilling the truths and pertinent applications from each of my expert interviews and translating them into very user-friendly, ready-to-go action steps to help you create the practice and life of your dreams!

“If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.” – Henry David Thoreau

I will help you develop your dreams, help you walk confidently toward them as I do with mine each day, and give you all the strategies and encouragement you need to meet your previously unexpected levels of success.

I’m looking forward to sharing this journey with you. Let’s go

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