About Us
Dr. Matthew Norton
Our Vision
Synaptic Success Marketing and Media Training flowed from the ideas and inspiration of Dr. Matthew Norton, America’s Holistic Doctor (www.AmericasHolisticDoctor.com) author of the breakthrough book Where Does It Hurt?,motivational speaker and trainer, and practicing chiropractor since 1983, through his collaboration with co-developer and entrepreneur Bruce Hurley. (See Biographies below.)
Bruce Hurley
The Synaptic Success program also overflows with the voices of dozens (soon to be hundreds) of message, marketing, and media authors, speakers, and other experts, mostly from outside the confines of “traditional chiropractic thinking,” who share their unique and transformational insights and strategies for your business success.
The Synaptic Success vision and training are the result of Dr. Norton’s:
- Own challenging and victorious personal and professional journey,
- Drive to upgrade the quality of life of more of the world with the healing message and miracles of chiropractic,
- Vast experience and success with marketing and media to create a rewarding, high-volume practice without managed care involvement,
- Personal experience of the joy and the empowering freedom that comes from owning your clear and compelling message and then expressing it across as many public venues as possible with power and without fear,
- Clear observation of the fear and inadequate business preparation of new graduates and many, if not most, doctors who’ve been in practice for years combined with their repeated requests for his help when they’ve heard him speak and read his writings,
- Realization that doctors needed affordable, but extremely high-value training in the message, marketing, and media areas of their practice to ensure their success,
- Passion to help more doctors practice and live with power and time freedom and enjoy the fruits of their labor rather than live as a prisoner of insurance paperwork, monotony, and the persistent threat of insignificance and financial failure with no victory in sight,
- Relationships with some of the brightest authors, speakers, and expert minds on the planet in the above-mentioned areas combined with his conviction that through his interviews with them, they could powerfully transform the lives of listening doctors.
Dr. Norton is in the midst of a multifaceted effort to create positive health changes worldwide that also produce sustainable financial benefits in the process. He is developing integrated holistic health and success programs for international audiences.
He started SynapticSuccess.com and MindfluenceMethod.com with a vision for helping thousands of chiropractors worldwide to achieve the practice and lifestyle of their dreams while doing their part to impact the planet for greater health and well-being.
Join Dr. Norton and thousands of other visionary doctors around the world as we dedicate ourselves to global health and experience our own expanded joy and freedom in the process of service.
Biographies
Dr. Matthew Norton
DR. MATTHEW NORTON has been affecting the lives of individuals and families for over 29 years with his wellness message, focusing on our incredible inborn potential to heal and thrive amidst life’s injuries and stresses. He teaches that the ability to live a long and vital life with expanded capacity requires a nervous system free of the interference caused by those injuries and stresses. Dr. Norton is unique in the profession in combining these foundational principles with a cutting edge strategy for measuring and correcting these health-disturbing interferences.
Dr. Matthew Norton has been happily married to his wife Judy since 1988 and they have five children via complex family blending through death and divorce. He’s also excited about his two granddaughters Isla and Marlo.
Dr. Norton continues to care for patients in his Central California office while expanding his national media presence with his book Where Does It Hurt?, directing attention to the critical need for a holistic body, mind, and spirit focus in healing and healthcare in general and for much broader use of chiropractic services in specific to resolve and prevent chronic pain and restore and optimize whole body health.
He founded Norton Chiropractic Wellness Center in 1997 to focus exclusively upon this powerful life and health transforming approach. It stands apart from the medical and general chiropractic symptom-treating model and according to the doctor is sometimes not understood because it is still ahead of its time.
Dr. Norton unites his passion for learning, teaching, and healing with a compassion for those who are struggling with pain and illness or not performing at their peak. He brings to his work a high level of academic achievement and cutting-edge body/mind research. However, he also brings a deeply caring heart transformed by difficult personal life experiences.
Practicing what he preaches is Dr. Norton’s lifestyle. He has availed himself of consistent precision chiropractic care to overcome numerous childhood traumas. These injuries, including a significant auto accident, negatively impacted his own spinal health and had left him with chronic neck pain and headaches by age 20. This is a primary motivator in his teaching of the importance of early subluxation detection and correction to avoid permanent damage and future misery.
Dr. Norton graduated from Life West Chiropractic College in Hayward, Ca. in early 1983 as class valedictorian. He has always practiced progressive, specialized and gentle methods of spinal/nervous system care. His mastery of Torque Release Technique with the advanced Integrator instrument and Activator has come through years of study and the care of many thousands of patients since 1997 after utilizing the NUCCA upper cervical technique for his first 15 years in practice. During the same time he has also become an expert in conducting and interpreting computerized nervous-system functional assessments.
Dr. Norton has dedicated himself to continual educational upgrades through professional coursework and certifications as well as constant self-study. He has further expressed his commitment to understanding and connecting with his patients through courses and accreditation as both a behavioral style and values analyst. He also teaches and conducts business workshops utilizing this insightful information. He is the co-founder of Synaptic Success chiropractic training and the Mindfluence® Method Business Success Training System.
Credentials
- Doctor of Chiropractic since 1983.
- Author of Where Does It Hurt? Surprising Stories and Insights for Releasing Pain and Restoring Whole Body Health.
- Certification as an expert Behavioral Style and Values Analyst through DC Mentors/Target Training International.
- Founder, developer and president of HEAL (Healthcare Experts Alliance for Life), a non-profit health education organization in Central California
- Former Qualified Medical Examiner in the California Worker’s Compensation system.
- Valedictorian from Life Chiropractic College, West in Northern California.
- Founding member of Wellness Connections, a Central California community of health care providers who educate the public about healing and wellness.
- Achieved expert status in Torque Release Technique and Proficiency Certification in Activator Methods Technique.
- Completed a one-year certification program in whiplash/spinal trauma.
- Featured speaker at Parker Seminars, various chiropractic colleges, and other chiropractic venues
- Frequent speaker for businesses and organizations on how injuries, stress, and emotions influence nervous system function and overall well-being.
- Author of numerous magazine and newspaper articles, conducted teleseminars, and maintains education-centered websites.
- Member of the Life West Chiropractic College Alumni Board and President’s Circle
- Member of the California Chiropractic Association
Bruce Hurley
BRUCE HURLEY is an internationally recognized authority on business, marketing, copy writing, sales, and lifestyle achievement. As a consultant to hundreds of companies in scores of industries, Bruce has accumulated a vast knowledge base of references, resources, case studies, and experiences that uniquely qualifies him to educate and inform those interested in building a business that supports their desired lifestyle.
Bruce graduated from Florida Atlantic University with degrees in Marketing and Finance, but he started in business at the age of 10 and has continued his entrepreneurial oddysey with dozens of ventures in a wide variety of fields.
As an expert in creating business systems that produce residual income (“oil wells”), Bruce focuses on determining an ideal lifestyle first and then on developing a business model that manifests that lifestyle.
As an instructional speaker and sales trainer, Bruce has presented at 210 live events to groups from 30 to 3,500 people and shared the podium with some of the nation’s top speakers, including Zig Ziglar, Jay Abraham, and Brian Tracy. As the originator of dozens of commercial websites, Bruce is an advocate of using technology and “optimized human capital” to leverage time and connect with the public.
A lifelong aficionado of advertising, sales, and promotion, Bruce has a library of more than 600 dog-eared marketing books, specialized audio and video programs, and unique digital resources, with 2,400+ pages of detailed notes from hundreds of seminars and coaching programs.
He has paid as much as $25,000 for a single high-level training event (Jay Abraham) and invested many hundreds of thousands of dollars in personal education after college, all with a focus on mastering the business-customer connection for the benefit of both parties.
Media sources and clients have referred to Bruce variously as “Mr. Resourceful,” “marketing guru,” “consumer advocate,” and “the go-to source for all things business.” He refers to himself as “a marketing guy” and “a friend to business and consumers.”
Bruce Hurley is the author of more than 270 copyrighted works including books, articles, audio and video programs, trade publications, and web sites. He has also developed software programs, patented business and financial systems, and developed unique compensation methodologies for multiple industries. He is the co-founder of Synaptic Success chiropractic training and the Mindfluence® Method Practice Success Training System.
After waiting 41 years for the right woman, Bruce married (for the first and only time) his wonderful bride Mary Ellen. They live with their Shih Tzu (and “whatever creatures we happen to be fostering at the time”) in a historic neighborhood of Boca Raton, Florida among the world’s best neighbors. Their first (and only) child was born March 5, 2011.
Bruce is a staunch advocate of charitable giving and has a website on the topic that has helped raise hundreds of thousands of dollars. As a member of Mensa Process and Mensa’s “Idea Aid” program, Bruce has helped create solutions to some of the world’s most pressing problems.
