Articles
These articles have been personally chosen or commissioned by Dr. Matthew Norton for the benefit of Synaptic Success Titanium members. Drawing from a wide variety of disciplines and topics, these articles are a gold mine of information providing an array of new content as well as classics with ongoing relevance written by various authors with expertise in marketing and media topics.
Read the short descriptions and you will see the broad range of subjects we’re covering to help you explode your practice. We will continue to research and bring you the very best information available anywhere, while saving you the time and energy you would have to spend to locate them. Many are on specialized sites that you might otherwise never find.
Deliver a One-Two Punch: Tap the Synergy Between Email and Social Media
by Ross Kramer
This article clarifies the essential value of different types of marketing tools and the exponential benefits of using the best one for each situation as well as how they build upon each other. Learn more about how to use and not use social media tools and how to complement and follow-up with other strategies to maximize results. Don’t even think of abandoning e-mail.
My So-Called Marketing Life: How Do I Extend the Reach of My Brand?
by Sue Duris
Get clearer on what “branding” really means and why it’s critical for your enduring success. Learn seven “common-sense” ideas for extending your brand to achieve the goals you’re seeking and how your unconscious brand may be sabotaging your efforts to get there. Pay special attention to the insights on networking for some real breakthroughs.
13 Essential Social-Media ‘Listening Tools’
by Clay McDaniel
As you’re beginning to make progress in establishing your presence on Facebook and Twitter, and you’re gaining momentum in consistent blogging, here are some valuable tips and tools for becoming a better listener. As they say “you have two ears and one mouth for a reason.” Communication is certainly a 2-way street and by listening you’ll clearly know better what to say and how best to reach and feed your audience.
The Dark Side of Twitter: What Businesses Need to Know
by Michael Stelzner
This article will help you more fully understand the benefits and possible drawbacks of this powerful social media tool. There are many tips to guide your time investment so as to avoid the pitfalls and reap a harvest of business gains while not giving it too much of your life.
Five Small-Business Email Customer Lifecycle Tactics for the New Year
by Kara Trivunovic and Andrew Osterday
The title pretty well spells out the direction of this article. There are some powerful tips here for how to diminish the costs in time and money for new patient acquisition by developing more loyal and engaging relationships with your current fan base. It includes insightful steps that walk you from first connections to building key supporters.
Five Steps to Building Brand Equity for the Small Business
by Mike O’Toole
Learn and master the 5 critical elements in this article for standing out from among the masses if you want to see your practice volume and patient quality soar without having to play the “Who’s the cheapest?” managed care game unless you want to.
The 10 Biggest Business Blunders (and How You Can Avoid Them)
by David Finkel and Diane Kennedy
Study and study again these this collection of crucial business errors that could destroy your practice and then instead turn them into advantages that you can leverage for success in the marketplace. These are common mistakes, and it’s likely that you’re making at least a few.
Three ‘Secrets’ to a Successful Networking Event
by Paul McCord
This is incredibly valuable information that if studied and utilized will finally lead you to success in any business networking situation. I mean really, how often have you attended networking events only to realize you don’t know what you’re really even doing there, feel horribly uncomfortable trying to sell people something (while they do the same) when they’re not even hearing you, and then end up back at home swearing never to put yourself back in one of those complete waste of time situations ever again? Tell the truth now! Read this and practice the suggestions. It will change the way you connect with people all the way around.
The Underrated Power of the Press Release
by Paul McCord
Don’t miss out on this effective and inexpensive method of getting the word out about what you and your practice are up to. The only prerequisite is a little focused time coupled with a bit of creativity and a few bucks and you can impact your community and your outreach to prospective patients in some new and exciting ways. Check it out!
Your Baby’s Ugly… and You’ve Got Bad Breath
by Stephen Baker
This article contains some very necessary in your face confrontation that if embraced will help guarantee that you not only still have a practice 5 years from now but that it will be thriving, regardless of the economy. If you miss these truths or fail to heed them, you may be working for the DMV before you know it.
Keys to Branding Your Small Business
by Jay Lipe
Make sure that you invest the time to set the right tone and craft the message that you really want to communicate to your audience of potential patients. There are many facets of a successful brand, some of which are quite subtle but at the same time are impacting the subconscious thoughts and behavior of your public. This article is an excellent exploration.
Binge Marketing vs Consistent Marketing
by Robert Gerrish
The concept and marketing behavior options discussed in this article are absolutely essential for you to get! It took me too long to understand this and delayed my growth. I can almost promise that the message here will hit home because I’m nearly certain that you’re not at peak performance in this area. Please invest the time here to learn and implement.
7-Step Secret of Success
by Roy H. Williams
These seven fundamental mandates must be followed, in order, for you to get where you want to go. Important? You betcha!
