Bonus Programs

This page contains special offers, e-books, reference sources, external links and special reports designed to spark your creativity and give you more new ways to increase your business than you ever thought possible.

The PDF e-books below require Adobe Acrobat Reader,
which you can get for free by clicking on this link:

The 10.5 Biggest Marketing Mistakes
Every Business is Making
and How To Avoid Them.

This is Bruce Hurley’s concise 11-page marketing primer that will prepare you for many of the concepts and ideas you are being exposed to in this program. If you did nothing but devour this one little booklet, you will be miles ahead of the average business person.

This one is short enough to print out, so you can put it in your briefcase or purse and re-read it as many times as you need. Start counting to see how many of these mistakes you are making.

The Encyclopedia of Website Traffic

For everyone who appreciates the importance of driving visitors to a website, this is the ultimate resource: Bruce Hurley’s 113-page exhaustive compilation of marketing strategies to generate traffic for any website.

This information is a must for anyone who is interested in using their website to generate leads or sales. Become an expert in an afternoon. Read this comprehensive Master Guide written in layman’s terms.

Even if you have no knowledge whatsoever about generating website traffic, this reference guide will serve as a road map to the most important skill in Internet marketing.

It’s all in layman’s terms and logically presented for ease of reference. Don’t be left in the dark about this super-important topic.

The Greatest Headlines Ever Written.

by Bruce Hurley

Headlines are the most imortant feature of any advertisement. Experts suggest spending at least 80% of your time on the headline and the other 20% on the rest of the ad.

Before writing an advertisement, sales letter, promotional piece, radio or TV ad (the first words you say in the ad are your headline), read each entry and ask yourself if this headline can be converted to my product or service. Some of them will jump out at you and others will take a little thought.

As an example, two old and very successful headlines in the “100 Greatest” list are:

“Profits That Lie Hidden in Your Farm”

“Discover the Fortune that Lies Hidden in Your Salary”

I modified these headlines for one of my companies, Monster Diamond, a diamond saw blade manufacturer:

“Discover the Fortune that Lie Hidden in Your Saw”

This headline pulled 55% greater response than “Buy Your Next Diamond Saw Blades Directly from the Manufacturer.” Both headlines carried the same exact ad copy.

THAT’S how powerful these headlines can be. My clients pay me hundreds or even thousands of dollars to write advertisements for them and the first thing I do is consult these lists. They are the “secret weapon” in my marketing arsenal.

Expect to spend a couple of hours at least browsing through these lists while devising your headline. It will be time well spent.

The “100 Greatest Headlines” report below contains the greatest headlines ever, along with a description and explanation of each.

“350 Headlines” contains some classic and some modern headlines you can steal, modify, or use to spark your creativity.

Read these before writing any advertisement and you’ll have more ideas than you can imagine. Some of these ads are 75 years old and still in widespread use today.

The Money Tree Formula.

If money really grew on trees, you’d want to know how to pick it, wouldn’t you? 12 pages.

Preemptive Marketing–The Schlitz Beer Story.

Just two pages, but what a powerful message. A must-read for all marketers.

The 12 Core Competencies of Business Marketing.

Jay Abraham is the greatest marketing strategist alive today. His 12 core competencies will change your business life forever. This is 13 pages of concise, compelling material. Don’t miss it.

The 16 Questions Every Business Owner
Should Ask Before Starting
Or Growing a Business.

Bruce Hurley asks these questions of every business for which he consults. They are the foundation of every business and marketing plan.

The 6 Key Power Points of Business Marketing.

Four pages that will change the way you look at your business.

Double Your New Business Opportunities.

A 22-page blueprint for your business. Designed in a workbook format, this resource will steer your business in the right direction every time.

How To Write Hypnotic Sales Letters.

183 pages of templates that you can use to create a sales letter for any purpose. This is a resource you will use again and again.

How To Be an Infopreneur.

22 perfect pages by Robert Allen on how to become rich selling information. Amazing!

Spiritual Marketing.

136 pages to show you how to market from your higher self. This could be the foundation upon which your entire business is built.

Everything You Need To Know About Television Infomercials.

Infomercials can be the most powerful medium on the planet. Running low-cost infomercials in your local market can set you up as the preeminent health provider in your area. Learn everything you need to know in this exclusive 43-page white paper.

WHAT IS AN INFOMERCIAL
PRODUCING YOUR OWN INFOMERCIALS
THE BIRTH OF DRTV
THE ADVANTAGES OF INFOMERCIALS
A NEW MARKETING DIRECTION
THE CONCEPT STAGE
PRODUCTION OF YOUR INFOMERCIAL
SHOOTING YOUR INFOMERCIAL
MEDIA
BUYING ON C.P.D.
TYPES OF MEDIA BUYS
JOINT-VENTURE PROJECTS
MEDIA JOINT VENTURES
USING CELEBRITIES
TV ORDER SLATES

E-mail Marketing / Autoresponder Magic.

Autoresponders can send a series of emails to customers completely automatically, creating a virtual sales system that can be extremely effective. This program is “A New Resource That Can Help You Put Your Web Site’s Sales On Autopilot. A Massive Collection of Winning Autoresponder Messages to Model, Copy and Swipe.”

Autoresponder Magic is a new ebook that contains some of the most successful and persuasive autoresponder messages ever written. It’s jam-packed with autoresponder messages that have been proven to work by the top Internet Professionals.

Internet Marketing Blunders.

6 pages that could save you thousands by avoiding the most common mistakes.

Here is the Entire Text of The Original Bible of Modern Marketing, Claude Hopkins’ Scientific Advertising.

This book was written before television, but is every bit as applicable today as it ever was. Read a chapter a day or read it all the way through, but if you want to master marketing, you’ll read it a dozen times or more. It’s considered the bible of modern marketing.

You can buy this book at Amazon.com, but you get it here for free. If a box pops up asking if you would like to save or open this program, just click Open.