Business of Life Expert Interview Series
“Powerful” “Amazing” “Insightful”
“Insider Secrets Revealed”
“Practice- and Life-Transforming!”
SynapticSuccess.com brings you access to the greatest minds in success strategies and creative thinking available today to facilitate every breakthrough you need with our Business of Life Expert Interview Series.
Twice a month, Dr. Norton interviews the leading experts around the world on a fantastically diverse range of topics, each of which contains pearls of wisdom and action steps you can apply immediately to achieve freedom from personal or professional blockages.
These are the highest caliber (and frequently world-renowned) authors, speakers, trainers, coaches, and teachers alive today. They come from a wide range of disciplines and their knowledge, insight, and incredible expertise is yours for the taking. Most of them are from outside chiropractic (and even health care in general) and are therefore uniquely able to bring fresh perspectives, which we adapt for your needs and ease of application.
Of all the member benefits of Synaptic Success, Dr. Norton believes that the Business of Life Expert Interview Series is the most valuable. Every two weeks, you will have direct access to another of his growing network of personal mentors. Every thought-provoking and practical interview has direct application to you and your dreams.
We also include a full transcript of each interview, a written summary of the content and a list of appropriate action steps. And there’s no need to have a phone stuck to your head, because every high-quality interview is available for online listening or can be downloaded for your convenience.
Margie Warrell Interview
Dr. Norton interviews special guest Margie Warrell, the author of the book, Find Your Courage: 12 Acts to Becoming Fearless in Work and Life. She has degrees in business and psychology; is an executive life coach; a keynote speaker; and a married mother of four who grew up in Australia, has traveled the world, and now resides in Virginia.
Margie discusses how our fears and self-doubts keep us from making important changes in our life that would help us fulfill our unique potential. She explores three key areas where fear is likely keeping us stuck and then offers strategies to break free.
Margie challenges our perception of ourselves and what opportunities we see, gives guidance in how to have more constructive conversations, and shares how our deepest intent and motivation determines our outcomes. We also explored how authenticity impacts trust and the critical importance of having a passion-inspiring dream.
This was a passion-inspiring conversation with one amazing individual that you must hear! She is changing the world, one courageous person at a time.
Rick Frishman Interview
Join Dr. Norton as he interviews the founder and president of Planned Television Arts, publisher at Morgan James Publishing, and considered by many to be the top publicist in America today, Rick Frishman. He has authored many books including Networking Magic, the Author 101 series, Where’s Your WOW?, and his recently updated Guerrilla Publicity, subtitled Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars.
Rick provides invaluable insights and actions steps to get your (mostly free) publicity machine rolling and helps you construct the optimum website foundations to build it on. He helps you create yourself as a newsmaker and consumer advocate worthy of press attention by putting yourself out there as the expert you are in solving key problems of people in your target market.
Rick also teaches you to clarify your USP (Unique Selling Proposition) and shows you how to utilize it to create the biggest impact in your community. He shares how to develop a huge fan base and communicate most effectively with them and demystifies press releases, access to radio and TV exposure, teleseminars, and becoming an author.
This interview has often been considered by Synaptic Success clients to contain the highest volume of foundational action strategies to get the world to notice you found anywhere! Check it out.
John Assaraf Interview
John Assaraf has spent over 25 years studying the brain and how to increase human performance. He’s one of the experts featured in the hit film, The Secret. He’s also one of the Marshall Goldsmith School of Management’s Distinguished Thought Leaders.
John has built four multi-million dollar companies and is now the founder of One Coach. He’s also the author of several books including The Complete Vision Board Kit and The Answer.
In this interview John discusses the keys that unlock our capacity as small business owners to retrain our brains to achieve greater success in our business and in life. He reveals secrets for generating more power and creating what we want through better use of our subconscious mind; by making shifts at the level of causation rather than addressing the symptom effects of a slow business or a lack of fulfillment.
John exposes how we retreat to the safety of our smaller thinking when we struggle to embrace the notion that we’re capable of nearly anything and then provides a game plan for all of us to experience a true seismic shift.
You don’t want to miss these groundbreaking insights and how they apply to you creating the practice of your dreams!
Dr. Kathryn Cramer Interview
My special guest Dr. Kathryn Cramer is a licensed psychologist and founder of the Cramer Institute in St. Louis where for over 20 years she has pioneered the development of asset-based thinking. Under her leadership, organizations such as Microsoft, Starbucks, and MasterCard have adopted ABT approaches to developing their leaders and managing change.
Kathy is an accomplished keynote speaker, consultant, and executive coach as well as the author of several excellent books including Change the Way You See Everything Through Asset-Based Thinking. She’s also produced two films on stress, one of which received an Emmy Award, and is frequently invited to appear on national television.
In 1978, Dr. Cramer co-founded St. Louis University Medical Center’s Health Line, and was named Director of its Stress Center. Under her leadership, programs in corporate wellness, stress prevention, and lifestyle improvement were adopted nationwide by more than 300 corporations, 60 hospitals, and the U.S. Air Force.
In this powerful interview Dr. Cramer clarifies the distinctions between asset-based and deficit-based thinking and how our (typically unconscious) use of them is possibly the most potent determinant of our success and quality of life. Kathy then provides strategies for upgrading our mental/emotional states leading us to more easily attain the practice and life outcomes we’re looking for, but that have kept eluding us.
Her unique message unites contemporary brain science and performance psychology and will produce in you a new level of empowerment that you can immediately apply to enjoy your life more while helping you reach more of your goals. Find out about the 3 C’s of resilience that amongst other elements make this interview truly life-changing!
Michael Port Interview
Michael Port has been called a marketing guru by the Wall Street Journal. He’s provided coaching and consulting services to over 20,000 business owners, been interviewed on CNBC and MSNBC, and has headlined speaking events with leaders like Jim Collins, Seth Godin, and Tom Peters.
Michael wrote the mega-bestselling Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. He also authored Beyond Booked Solid, The Contrarian Effect: Why It Pays Big to Take Typical Sales Advice and Do the Opposite and his latest The Think Big Manifesto.
Michael teaches many effective principles in this interview that if you put into practice will nearly guarantee that your business will be booked solid. He shares with us four essential foundational elements, four factors for building trust and credibility, and seven core self-promotional action strategies. If followed, nothing else may be necessary.
Two foundational keys are giving value up front to others that far exceeds expectation without concern for return and making yourself emotionally attractive so people trust and are drawn to you. He also brings to light the incredibly important Sales Cycle Process concept. This will forever alter your concept of marketing. Combined with the promotional strategies, this interview is a goldmine for success!
Dr. Fabrizio Mancini Interview
Dr. Fabrizio Mancini is an internationally acclaimed speaker, author, educator, philanthropist, and the president of Parker Chiropractic College. On the way to becoming a neurosurgeon, he found his childhood dream of serving humanity in the chiropractic profession.
As a student at Parker College Dr. Fab recognized the potential for preventing disease and educating patients in a wellness lifestyle. After six years of successful practice and mentoring by Dr. Jim Parker, Dr. Mancini was summoned to head Parker College, becoming the youngest college president ever in the U.S. He’s led the school to historic accomplishments while guiding Parker Seminars to create the most cutting edge Chiropractic Wellness industry seminars in the world.
Dr. Mancini frequently appears on radio and television and travels the world inspiring
people with innovative messages of success, service, and wellness. But when asked, he would say his favorite time is spent with his wife and two sons.
Dr. Mancini has given testimony to the White House Commission for Complimentary and Alternative Medicine and served for years on the Texas Governor’s Advisory Council on Physical Fitness. He’s an active member of the National Speakers Association and was recently inducted into the Wellness Revolutionaries Hall of Fame. Dr. Mancini’s enthusiasm for life is contagious!
If your enthusiasm for life and your practice needs to be reignited then this interview is presented for you. Dr. Mancini delivers a message that will remind you of your purpose should it be fading and that will add fuel to everyone’s fire. He shares his vision and new developments for Parker College and Seminars, but also about what’s needed for chiropractic to assume its highest level of influence moving into our future.
Dr. Maria Nemeth Interview
Dr. Nemeth is a licensed clinical psychologist, master certified coach, author, international lecturer, and President of the Academy for Coaching Excellence. Her groundbreaking training programs fine-tuned over 20 years prepare people in different professions to use coaching skills in everyday life. Maria consults with service corporations, healthcare institutions, professionals, ministries, and nonprofit groups.
Maria and her first book, The Energy of Money: A Spiritual Guide to Financial and Personal Fulfillment were featured on Oprah. Her newest book is Mastering Life’s Energies: Simple Steps to a Luminous Life at Work and Play.
The one question she asks everyone is, “Would it be all right with you if life got easier?” This question has been the starting point for many people changing the way they live and work and in this special interview Maria helps all of us make more of a difference in our lives and practices by better expressing the unique contributions latent inside us.
Dr. Nemeth brings deep insights about our relationship with money and how that frequently subconsciously blocks our ability to move forward in our businesses and acquire wealth, while simultaneously frustrating and sabotaging nearly every other goal and relationship. She says: “How we do money is how we do life.”
Maria shows us how we drive into the ditch in our financial world and sabotage our goals when we run into adversity. Then she helps us re-frame how we see money and provides practical tools and techniques to help us past the the pitfalls on our journey to live our dreams. Awesome stuff!
Dr. Patrick Gentempo Interview
Dr. Patrick Gentempo is the co-founder and CEO of the Chiropractic Leadership Alliance and an internationally renowned lecturer, researcher, and chiropractic business consultant. Along with Dr. Christopher Kent, he co-developed the Total Solution Program, Insight Subluxation Station, and On Purpose monthly audio series.
Dr. Gentempo launched his newest company, the Creating Wellness Alliance, in 2003. His vision attracted William Shatner as celebrity spokesperson, aiming to position the chiropractic profession as the leader of the wellness revolution.
Dr. Gentempo is a master at integrating the philosophy, science, clinical practice, and business of chiropractic, and over the past 17 years has challenged countless audiences with his vision of world leadership of health care in a chiropractic model.
Listen to Dr. Norton’s powerful interview with Dr. Gentempo as they discuss the doctor-public communication gap and some strategies for bridging it. Patrick, in his typically direct manner, takes on the contradictions in the profession that could lead to our destruction unless we change as well as exploring some insights and action steps for creating a practice culture focused on wellness rather than crisis care.
There are many important pearls and calls to action in this interview. Prepare to be challenged and play at a higher level for your own success and that of our profession!
Julie Papievis Interview
On May 10, 1993, Julie’s life was changed forever. Her story, featured on Lifetime’s Beyond Chance, CNN, and Woman’s Day magazine is gaining national attention. After a life-threatening car accident when someone ran a red light, Julie suffered a severe brain stem injury. According to experts, 96 percent of the people with such extreme damage either die or remain permanently comatose. The few who survive typically face a nonfunctional life. Julie completely beat the odds even though she remained in a coma for over a month.
Paralyzed and unconscious, Julie was transferred to the Locked Brain Injury wing of a rehabilitation facility where she awakened with vivid memories of a near-death experience. Medical experts said she would never walk or be able to take care of herself again, but Julie refused to listen. Today, Julie is an advocate for other survivors looking for hope and guidance and works with the Brain Injury and Spinal Cord Injury Associations of Illinois.
Julie is the author of the new book Go Back and Be Happy, which tells her story of faith and determination and offers an inspirational and practical approach to dealing with sudden changes in life.
In this moving and inspiring interview Julie shares perspectives and lessons on life, larger purpose, and the tenacious fighter we all have inside when the going gets “impossible”. She uplifts with her new understanding of what it means to “Go back and be happy” and encourages all of us to never settle for mediocrity or victimhood.
Her story also illustrates the level of need in the world around us for healing in body, mind, and spirit and the importance for us to stand and deliver our life-changing message and service. Julie also shares with us some of the 12 F’s that serve as stepping stones to happiness that we can all apply. Listen and live more fully engaged!
William Esteb Interview
Bill Esteb has been a chiropractic patient and advocate since 1981 after working with Renaissance International on the very first chiropractic patient education videos. Bill spent 10 years as co-creator of Back Talk Systems where he began combining his communication skills with his passion for chiropractic. Then in 1999 he reinvented himself and began his current company, Patient Media, where he continues to perfect the art of chiropractic patient education and marketing.
Bill is the author of ten books, all various observations of a chiropractic advocate starting with A Patient’s Point of View up to his latest, Adjusting, published in 2008.
In Bill’s customary honest and direct style, he helps us in this interview adjust our perspectives and approach to patient interaction. He challenges us to stay awake and keep reinventing ourselves if we wish to remain passionate about our careers in helping people. He confronts many of the ways he sees chiropractors being out of balance and out of step with their culture, placing us at risk of becoming either obnoxious or irrelevant.
Bill takes on many coveted chiropractic ideas (or misconceptions) such as how we try to teach, insurance mindsets, philosophy (or lack thereof), the importance of being liked by everyone, and our addiction to new patient acquisition, etc. He gives great tips on increasing certainty, telling our story, and appropriate boundaries, as well as lead generation and referrals. Hear Bill Esteb like you’ve never heard him before and upgrade your practice life!
Doug Stevenson Interview
Doug Stevenson is the Founder and President of Story Theater International, a speaking, training, and consulting company based in Colorado Springs. His company trains thousands of professionals and executives each year for clients that include Microsoft, State Farm Insurance, the NEA, and the AMA. Tens of thousands of people from four continents have studied with Doug in his Story Theater and other programs.
He dedicated 20 years of his life to becoming a successful actor only to realize that his destiny was much greater and far more meaningful than being a movie star. His gift is the ability to give people hope.
Doug is the creator of the Story Theater method for strategic story telling in business and author of the book by the same name. He is also the creator of the 21-step How to Write and Deliver a Dynamite Speech system. He teaches acting, storytelling, and drama technique to help people connect at a deeper level.
Doug provides understanding and then technique assistance for us around strategic storytelling for business presentations, which he believes, as part of improving overall speaking skills, is essential for success now more than ever. We explore the barrier of fear in public speaking and how to soar in the face of it.
Doug talks about how to choose our stories for our presentations, how they can be used not just in public situations but also one-on-one in consultations to sell our services in-office. He shares about how to create speaking opportunities in your community and then leverage their impact for your business success. We also explore his 21-Step Speech Creating System. This is an essential skill set that you must improve and Doug’s interview will get you well on your way!
Dr. Charles Ward Interview
Dr. Charles Ward is a chiropractic legend, who built one of the largest practices in North America. Since then he’s been a successful coach and mentor to thousands of doctors for over 33 years and been married to his wife Linda for much longer than that.
Dr. Ward is proud to provide one of the most personalized coaching programs in chiropractic today. He brings wisdom based in real-world experience and high levels of integrity. His programs help clients clarify how and why being a success can be the greatest gift you can give yourself, your family, and the chiropractic profession.
He’s developed many different audio programs on success and is here to show us how to increase the service we give to people, resulting in more referrals and lifetime patients. Dr. Ward brings a wealth of chiropractic experience and business success but also great contributions about how our mind and emotions influence that success.
In this engaging interview Dr. Ward tells us why “there’s no better time than today to be a chiropractor.” His optimistic perspective will lift you above your struggles while discussing why “the beginning of success is you!” He shares many insights on increasing our level of service and how this results in more patients than you’ll know what to do with.
Listen closely with an open heart and mind and be ready to bring more energy and enthusiasm to your patients on Monday and watch both your practice joy and results soar.
Jess Todtfeld Interview
Jess Todtfeld is President of Media Training Worldwide and one of the leading media training authorities in the U.S. With more than 15 years of experience, Jess helps CEOs, business executives, experts, and authors to not just become better, but rather expert media presenters. He is also the co-author of the book Media Training A to Z with T.J. Walker.
Jess has trained clients from IBM, AARP, USA Today, and the Fine Living Television Network, amongst others. Prior to joining Media Training Worldwide, Jess founded the speaking training firm Success in Media in 2003. He brings with him over 12 years of experience as a TV producer on the national level for the NBC, ABC, and FOX networks, booking and producing over 4,000 segments.
Jess brought significant previous experience working with chiropractors in media training to this eye-opening interview. He talks about media coverage being a necessary piece of the equation in helping the world truly get the chiropractic and alternative health care message and shifting public opinion.
Jess walks us through and demystifies the steps of reaching the media, what happens in an interview and how to leverage it to our benefit, ways to attract attention to our services, and how to create and implement a long-term media plan. He provides strategies and a variety of tools to help us practice and improve our skills. So many health care professionals avoid media to the detriment of their larger mission and their personal gain. Listen closely to this interview and then determine to become a master and change the culture!
Dr. Gilles Lamarche Interview
Dr. Gilles Lamarche has been a chiropractor for over 30 years, on the post-graduate faculty of Parker College since 1990, and is the vice-president of Parker Seminars. He’s received numerous recognitions such as Canadian Chiropractor of the Year, Man of the Year in Northern Ontario, and Parker Management Consultant of the Year.
Dr. Lamarche is also an author, professional speaker, and personal development coach. His lifelong quest for continuous improvement has led him to study psychology and the philosophy of success for more than 25 years. He has spoken to audiences throughout Canada, the U.S., Mexico, Europe, Australia, and the Bahamas. He’s the author and co-author of more than eight books, including Steering Your Ship Called Life, Wake Up…Live the Life You Love, and Say YES to Chiropractic Success.
Dr. Lamarche believes in the great importance of commitment and responsibility to the world in which we live and his mission is to help all those he meets achieve their potential.
This is a very uplifting interview filled with Gilles’ love for life and the profession of chiropractic! He sheds much light on service, playing full out in life and practice, and on methods for keeping patients inspired. Join us as we talk about the ideal integration of success, health, and happiness.
Robyn Spizman Interview
Robyn Spizman is a New York Times bestselling author, consumer advocate, and a television personality. She’s the author of dozens of books and is a seasoned media expert who appears frequently on local and national television and radio. Robyn is a popular keynote speaker, and Business-to-Business magazine named her one of Atlanta’s leading women and a diva of Atlanta’s business world. In her spare time, she also oversees a publishing division at Morgan James Publishers seeking books to collaboratively publish.
In this riveting and fast-paced interview focused on her book Where’s Your Wow? 16 Ways to Make Your Competitors Wish They Were You, Robyn is on fire with her passionate drive to help us discover smarter, better, and brighter ways to live, and bring our healing message to our public. She shares some of her own story of tenacious determination as she persisted in reaching toward and achieving her dreams and inspires us that we can certainly do the same.
Robyn instructs in how to become WOW doctors that everyone wants to be around and that attract potential patients through being extraordinary in a world of ordinary care providers. She shares how to build wow and how we hold the keys to our success. She reveals many of the 16 wow strategies and how to implement them now in your practice to begin turning mediocrity into staggering influence and success. Get an infusion from Robyn and your life won’t be the same again!
Dr. Matthew McCoy Interview
Dr. Matthew McCoy is an Associate Professor of Clinical Sciences at Life University and previously their Director of Research. His 20 years of health care experience include private practices in New York, Georgia, Washington and the development of one of the first integrative health care centers in South Florida. Dr. McCoy also lived and worked in Russia developing the first chiropractic treatment, teaching, and research center in that country within a women’s and children’s hospital.
His education includes a Bachelor of Science in Organizational Management, a Doctor of Chiropractic from Life University and a Masters of Public Health from the Rollins School of Public Health at Emory University.
Dr. McCoy is committed to chiropractic research and was a founding board member of the Council on Chiropractic Practice, which developed the first chiropractic guidelines document to be accepted into the National Guideline Clearinghouse.
Dr. McCoy is the vice-president of the Foundation for Vertebral Subluxation and also the Editor of the Journal of Pediatric, Maternal & Family Health and the Journal of Vertebral Subluxation Research.
This interview Dr. Norton conducted with Dr. McCoy is essential listening! Matt shares his serious concerns about some of the directions our profession is taking and about the importance of vertebral subluxation analysis and correction as our core clinical service.They talk about the necessity for our mindset reform first if we’re to have an impact in health care reform.
Dr. McCoy discusses how imperative research is now, the necessity for us to begin changing communities versus one spine at a time, and what he thinks will be required for 25% or more of the public to be available for our service.
John Strelecky Interview
According to USA Today, John Strelecky has put his finger on the pulse of the world. He’s the author of several acclaimed books and CD’s, including The Big Five for Life: Leadership’s Greatest Secret, The Why Cafe, Life’s Safari, and his most recent How to be Rich and Happy. His works have been translated into 18 languages and have become bestsellers around the world.
John was recently honored alongside Oprah Winfrey, Lance Armstrong, Deepak Chopra, and Tom Peters, as one of the 100 Most Influential Thought Leaders in the fields of leadership and personal development.
After years of advising companies with transformational ideas to help them make more money that yielded great pay but a poor exchange of his time for that money, John in this thought-provoking interview shares many deep life and business insights he learned in the process. He challenges us to consider what business we’re really in, our need to give in order to receive, and the imperative to get out of our comfort zone if we’re to fully live.
John instructs us about his “Big Five for Life” concept and guides us in the process of clarifying ours. He contributes another illuminating idea discussing how we all tend to wrestle with “Mad How Disease”, including the secret to breaking out for massive accomplishment and fulfillment. These are just two of many wonderful ideas he shares in this interview. Just the two mentioned will be worth a year’s worth of Synaptic Success membership alone!
Dr. Elizabeth Anderson-Peacock Interview
Dr. Liz Anderson-Peacock received her Bachelor’s Degree from the University of Winnipeg and graduated from Canadian Memorial Chiropractic College in 1986. She became the first Canadian to achieve diplomate status in Chiropractic Pediatrics.
Liz has published many articles on children’s health, infertility, chiropractic care in child abuse, and the impact of birth trauma on kids. She’s been honored as “Chiropractor of the Year” in Canadian Chiropractor magazine, received the prestigious “Heart and Hand Award” for her passionate dedication to patients and the profession, and was presented with the Congress of Women Chiropractors award in 2008.
Liz is a columnist and coach and also speaks internationally, inspiring audiences to live their dreams. She is the co-founder of Girls, Gals & Gurus, a company motivating women and girls towards healthy lifestyle changes.
She is presently writing two books and completing a CD series on “Living Health from the Inside-Out”. She’s happily married to her husband Barry and grateful for her children and grandchildren. Dr. Liz lives by the motto “Engage in Life”.
In this special interview Dr. Anderson-Peacock reveals her key essentials for practice success and maximizing the magic of the daily office visit. She discusses how to hold yourself accountable, secrets for teamwork synergy and how to handle distractions that come up during patient flow.
You don’t want to miss the passion and insights that Liz has to share.
Peter Fogel Interview
Peter is one of the funniest comedians that you’ve never heard of, but have seen countless times on television. He’s also performed in comedy clubs, cruise ships, and Las Vegas theaters, sharing the stage with numerous stars including Robin Williams, Ray Romano, and Jon Stewart. More than once Peter has reinvented himself in the process of furthering his career and responding to changes in the world of comedy and entertainment.
On that journey, he has become an in-demand copywriter, consultant, and speaker specializing in delivering high-response direct mail, website, and radio copy. Peter gives keynote speeches on humor and reinvention to corporations and associations, as well as teaching public speaking and comedy writing techniques to entrepreneurs.
Peter is also the author of the excellent, inspirational book If Not Now Then When: Stories and Strategies of People Over 40 Who Have Successfully Reinvented Themselves and his new book is entitled The World’s Best Public Speaking Secrets.
Needless to say, this was a funny, high-energy interaction, but it was also full of very important life-changing insights on constructive adaptation and our need to create to fully thrive. His discussion of the connection between reinvention, passion, and profits alone is worth the price of admission. Peter shares about the necessity of having a master plan for change and a support team in place.
Peter talks about “the defining moment” and why it’s important we find ours, discusses lead generation and various other marketing methods, brand awareness and tips for developing it, why failure must never be seen as an option, and the powerful use of public speaking for maximal success. Great “material”!
Dr. Gerard Clum Interview
Dr. Gerard Clum is the president of Life West Chiropractic College and has held this position for over 29 years, making him the longest-serving chiropractic college president in the world.
He graduated from Palmer in 1973 and has represented the International Chiropractors’ Association and the North American region on the Council of the World Federation of Chiropractic since the WFC was formed in 1988. He served as World Federation president from 2006 – 2008 and was a Co-Chair of the WFC Identity Task Force. His many awards and honors include the ICA Chiropractor of the Year.
Dr. Clum has written and lectured on cultural and sociological trends affecting the chiropractic profession and health care in publications and on programs throughout the United States, Canada, Australia, Africa and Europe.
It’s not possible to ever get enough of Dr. Clum’s wisdom and insight into chiropractic and it’s place in our culture nationally and internationally. In this compelling interview with Dr. Norton he talks about what Life West is doing to prepare students for a successful future, the importance of business skills training, and our strong need for research, including which studies he’s excited about. You won’t want to miss this one!
Mary Giuseffi Interview
Style doctor Mary Giuseffi has dedicated the past 25 years to helping professionals, authors, and entrepreneurs achieve success by designing their perfect image. Mary is a nationally known image consultant, media trainer, and stylist extraordinaire, who’s coached and consulted hundreds of people who have landed spots on Oprah, Good Morning America, The Today Show, and more.
Through her company Sparkle Communications, Mary personally works with clients to prepare them to pitch producers and become an A+ guest on upcoming media and also achieve success in their speaking engagements. She offers advice on nonverbal communication, posture, poise, and voice quality.
In this fun and highly interactive hour, Mary discusses the importance of being image savvy for success in the marketplace. We explored every nuance of color decisions for various occasions and how to rise to the occasion to win over any audience. Mary and I also dialogued about what we can learn about how patients are feeling about themselves by their dress choices and the image they convey. Very interesting and helpful.
Mary shared secrets about how to get on TV, sell books, promote products, and obtain the free publicity that we deserve, as well as broadcast our message more effectively and become more successful in creating a persona that reflects our unique gifts as chiropractors. We also examined marketing plans and steps to begin getting media publicity. Don’t be fooled and minimize the importance of this aspect of your business game plan. Have fun, listen and learn, and then dress to win!
Tom Antion Interview
Tom Antion does absolutely no outbound marketing. All of his business comes from media marketing and from his many well-positioned websites. One of his sites got Best of the Web in Inc Magazine. It cost him very little to develop and brings in many thousands of dollars each month in profit.
Tom is the author of the excellent book, Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work. Besides his internet expertise, Tom is a platform speaking skills expert and a veteran of over 2700 paid presentations. He’s also the author of the Wake ’em Up Video Professional Speaking System and publisher of the largest e-magazine in the world on professional-level public speaking. Tom was also chosen by MSNBC to do an on-the-air critique of President Bush’s presentation skills.
In this potentially liberating interview, Tom tells us why and then how to create information products so we don’t become completely worn out in our service, relying completely upon trading time for money. He also shares many of the benefits of using the internet in this time that we live in to market our products and services and then reveals his “3-prong attack” method for internet success with the action steps to take.
Tom tells us how to automate our entire internet sales operation; create short, lucrative sales letters; and optimize e-mail marketing and blog use. He also goes into great detail about business speaking for practice expansion, including overcoming fears, tips for skill enhancement, maximizing product sales, and ultimately for those so inspired, how to break into paid speaking.
This interview is jam-packed with information to fill your practice and simultaneously create more time freedom to live the life you dream of!
Dr. Larry Markson Interview
Dr. Larry Markson has been a business success and prosperity coach to more than 100,000 people for the last 28 years. He is a co-founder of The Masters Circle and has devoted his professional life to helping others transform their thoughts, actions, and feelings until they are able to experience the fulfillment of their life’s goals.
Dr. Markson is the author of Talking To Yourself Is Not Crazy, which is about changing your inner dialogue to change your life, and the creator of The Cabin Experience Personal Freedom Retreat.
Dr. Markson believes that your business, practice, and personal life are simply waiting for a leader (you) to show up with a solution and that “who you are” determines the success of “what you do.”
Now in his fifth decade sharing the secrets of success, Dr. Markson has determined that successful people build successful businesses (and lives) and that success comes from you, not to you.
This interview with the legendary doctor and coach Larry Markson will challenge you to change your inner dialogue to improve your life and practice while further understanding how to take advantage of the Law of Attraction.
Larry will clarify what makes one doctor more successful than another and provide practical strategies to grow your practice, acquire more new patients, and keep them inspired by what you have to offer. Take notes and get ready to take action!
Dr. Monica Wofford Interview
Monica Wofford launched her career as a public speaker in 1989, and then during twelve years in the retail industry and six in wireless, she coached and led salespeople, trainers, and managers. She’s worked with companies such as Hallmark, AT and T, the University of Phoenix and Parker College.
She now serves as the CEO of Contagious Companies, which includes Contagious Confidence, Contagious Leadership, and a lot of other contagious stuff like culture, customer service, coaching, and conferences. Lots of ‘C’ words. In the process she provides audiences with enthusiasm, humor, and skills that stick!
Monica is the author of the book “Contagious Leadership: 10 Steps for Turning Managers into Leaders” and several other books and learning tools. She founded her training career and company on the premise that a leader doesn’t have to be born but can be developed, and has expanded leadership to include not only our employees and patients but also the voices in our own heads, which I‘m certain is where most of us need the greatest help.
In this very high-energy, fun-filled interview with Dr. Norton Monica teaches us what it really means to be contagious, and then gives us various ways to embody that winsome quality. She helps us see the direct connection between stepping up as a leader during trying times and our ability to achieve the success we desire, and then provided a 10 step method for doing so.
Monica shared critical insights on staff development and how to minimize communication breakdowns, tools for dealing with difficult staff or patients, and discussed the CORE profile to aid behavior change. Filled with gems to make your life and practice more rewarding.
Jeffrey Fox Interview
Jeffrey Fox has an MBA from Harvard Business School and is the founder of Fox & Company, a marketing consulting firm that specializes in marketing strategy development, innovation, enhancement, and selling skills training. In addition, Jeff is a popular speaker and the acclaimed author of a series of ten hard-hitting international business best sellers, including How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients; How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know; and his latest Rain: What a Paperboy Learned About Business.
A favorite interview given my nearly 4 years as a paperboy, Jeff shares some valuable insights on his expertise of helping his clients get and keep profitable customers, which is a topic we can all use some help with. We are all salespeople, whether we like to think that way or not, and Jeff is a master at sales training. He reveals his powerful rainmaker concepts and applies them to small business professionals during difficult economic times.
Jeff gives us a blueprint for success and sheds light on key questions we must be able to answer to attain it. He shares insights on the shared office responsibilities from identifying to keeping patients, the power of referrals, low-cost marketing methods, and where our collective focus must be during our practice day. A master with essential wisdom we must master!
Sam Horn Interview
Sam Horn is known as America’s Intrigue Expert. She is an award-winning communication and creativity consultant, working with clients such as Hewlett-Packard, NASA, and Capital One. Sam is a top-rated platform speaker and author of six books including her most recent, Pop.
Sam’s known for her ability to help clients crystallize compelling, one-of-a-kind, commercially viable brands, books and businesses that break out. Through her keynote presentations, one-on-one consulting, and weekend camps, she uses her innovative Pop process to help individuals and organizations become idea-preneurs.
Sam is an in-demand media resource who has been interviewed on NPR, every major TV network, and Jay Leno’s Tonight Show. She’s also the sixteen-time MC of the world renowned Maui Writer’s Conference. Sam is thanked in hundreds of books by grateful authors who say, “I couldn’t have done it without you,” and I’m proud to be included in that list because my friend, Sam Horn, was my inspiring and encouraging coach while I wrote my book, Where Does It Hurt?
In her one-of-a-kind style, wordsmith and idea genius Sam Horn helps us stand out from the pack to thrive in any economy by being perceived not just as the best but as the only one who does what we do. In this interview she enlightens us on how to be purposeful, original, and pithy in our communications to POP and best sell our message and service.
Sam shares an abundance of ideas and tools to bring our practices to the attention of potential patients and be able to answer the question “What do you do?” in a way that stimulates intrigue and impresses people to schedule an appointment. She brings lively tips and examples for creating attention-grabbing names and marketing copy and shows how we can speak about our work to attract the media and community through being a topic expert.
Sam also reveals essential strategies for increasing visibility and revenue through paid speaking opportunities. Listen to Sam Horn and your practice and life will become better!
Jeff Crilley Interview
Jeff Crilley is an Emmy award-winning journalist with 25 years of television news experience in Dallas, Minneapolis, Omaha, and Lansing. He’s made hundreds of national news appearances including CNN, Fox News, Good Morning America, and the CBS Early Show.
Jeff has been recognized by his peers with dozens of national and regional awards including the Emmy, the National Headliner’s Award, the Edward R. Murrow Award, and in 2004 was named by the Texas Associated Press the Best TV Reporter in the state. He’s the author of the book Free Publicity and has a public relations firm by the name of Real News PR.
In this interview Jeff tells us how to benefit from the publicity aspect of marketing and why news coverage is important in helping us reach our goals. We talked about how we can contribute to a more positive natural health care media image and how to take advantage of “news feeding frenzies”.
Jeff shared many insights and actions steps to aid our marketing efforts, including how to write a “killer” press release, best times for media attention, and how to craft a great interview. He revealed tips on becoming the “media expert”, optimizing social media use, and small business “brand building”. Excellent and empowering information from an experienced insider that will give you the confidence to step out.
Spencer Peller Interview
Spencer Peller is an expert in Internet marketing and the co-founder of 123Chiropractors.com, which is the world’s largest chiropractic portal, targeting over one million unique users per month. As a former NBA scout and National Director of Sales for a major telecommunications company, Spencer honed his marketing and business skills.
Spencer and his business partner Jonathan Graves discovered a huge vacuum in the chiropractic industry when it came to positive search engine exposure. Seeking to resolve this problem, Peller and Graves created 123Chiropractors.com to advance the cause of chiropractic through massive search engine exposure and to deliver more patients into chiropractic offices.
As the Internet’s largest chiropractic portal (think of it as the WebMD of chiropractic), 123Chiropractors.com draws huge amounts of traffic from their marketing efforts and then directs that traffic to local chiropractic offices.
In this fascinating, information-filled interview, Spencer Peller discusses the importance of chiropractors not only having a website, but pages that are properly optimized for search engine rankings. He explains the hidden processes behind the most successful chiropractic websites and how you can emulate their success.
Every day, more people are storing the yellow pages in the garage or closet and using search engines to find local businesses. Spencer Peller shares his expertise in attracting these users and driving them to your practice without having to spend any money on advertising. It’s a technology that chiropractors will either embrace or risk being left behind.
Jenifer Madson Interview
Jenifer Madson is a nationally renowned financial success coach, author of the award winning bestseller, A Financial Minute: From Money Madness to Financial Freedom, One Minute at a Time, and creator of the game that’s sweeping the nation, Let’s Talk Money.
She’s brought her unique brand of financial wisdom to television and radio programs across the country, been featured in national magazines, and been dubbed one of the top five female entrepreneurs in Denver for her work in raising financial awareness for under served portions of the community. Today, Jenifer is called upon by corporations and individuals around the world to share her secrets of financial transformations.
Jenifer can discuss the potentially boring or stressful topic of money (or the lack thereof) in a more fun, disarming, and encouraging way than most people I’ve ever met. In this interview she tells us how to reach financial freedom, “the confidence that comes from putting money in its place”, and become financially aligned with our higher potential for the sake of our own development and impact on our patients.
Through her creative approach Jenifer compares our relationship with money to intimate love relationships, and discusses how our financial identity and money language either serve us or hold us back. She shares a myriad of tips and strategies for changing our money reality to guarantee success. You Can’t Afford to Miss This One!
Kevin Hogan Interview
Kevin Hogan is the author of 19 books, including the international bestseller, The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking. Kevin has become the body language and unconscious influence expert for many TV networks, newspapers, and magazines, and the go-to resource for analyzing key White House figures. He has taught persuasion and influence at the University of St.Thomas Management Center and is a frequent media guest.
Kevin is a public speaker, consultant, and corporate trainer who has worked with numerous Fortune 500 companies. His keynote seminars and workshops help companies sell, market, and communicate more effectively. His cutting edge research into the mind and keen understanding of consumer behavior create a unique distillation of information never before released to the public.
This fascinating and accomplished guest gives us the secrets to get anyone to say “Yes” in 8 minutes or less. In this interview jam-packed with insights and practical steps, Kevin tells us everything we need to know to influence others (and ourselves too) to change. He reveals how to develop rapport as the bridge to the heart, ways to increase people’s perception of our credibility, and what people mean when they say “I’ll think about it” as well as how we should deal with it.
Kevin has a huge interest in Mind/Body connections and he shares some of his perspectives on pain and healing. He also teaches us how to “mind read” what our potential patients are thinking and gives insight into how people’s brains “buy us” or not and what it has to do with trust.
This interview is bursting with insights and teaching that will give you a marked advantage with your prospects and really in all of your business and personal interactions. Study this one!
Dr. Nicole Lederman Interview
Dr. Nicole Lederman is a professor at Parker College of Chiropractic while teaching and speaking frequently on women’s health issues and pediatric care.
She received her degree from Canadian Memorial Chiropractic College in 2000, and in addition to teaching national board review courses, Dr. Lederman is a speaker for Parker Seminars. She is a fellow in the International Chiropractic Pediatric Association, a certified doula, and has had two children naturally at home. Dr. Lederman is passionate and enthusiastic about contributing to the health of children and their families.
This is a must-listen interview, especially if you have children or care for them in your practice. Nicole shares extremely helpful information about natural birthing and discusses her mission of helping every child worldwide receive chiropractic assistance. She talks about the importance of adjustments for expectant moms and their help in infertility.
Dr. Lederman examines the concept of success, strategies to reach and live it, and how she’s effectively connected with her community. A special interview!
T.J. Walker Interview
With more than 25 years of experience, T. J. Walker is one of the leading authorities on media and presentation training. He was a merit scholar at Duke and has lectured or trained at Yale, Columbia, and Princeton. T. J. gives more than 100 keynote speeches and training sessions a year on leadership, communication, media, and presentation skills.
He’s the author of T. J. Walker’s Secret to Foolproof Presentations, Media Training A to Z, and Presentation Training A to Z, as well as a frequent news commentator hosting more than 2,000 talk radio and TV shows.
T. J. is the founder of the Speaking Channel, a source for all speaking related information on the internet and media training worldwide. He hosts two daily TV shows on the Speaking Channel including Speaking with T. J. Walker, where he gives practical nuts and bolts advice on all aspects of speaking and dealing with the media.
This is an essential interview for anyone who speaks. So, unless you have nothing to say, then listen up and apply, and I promise that you’ll gain nuggets that will begin to shift your confidence level into the stratosphere. T.J. tells us how to use speaking to build our business and community prominence, and then leverage it to increase our new patient flow.
T.J. exhorts us regarding the critical importance of consistent practice to improve our skills and provides details on the best methods to achieve mastery through developing a lifetime speaking improvement plan. He shares many of his top secret tips for creating and giving a great presentation. This information is money in your pocket!
Kent Greenawalt Interview
Kent Greenawalt is the president and CEO of Foot Levelers, a leader in custom orthotics. He isn’t only a successful businessman but also a philanthropist who’s given to numerous charitable causes, including spearheading major fund raising efforts for the Red Cross following both 9-11 and Hurricane Katrina.
However, Kent’s true passion is chiropractic. He and his father, Dr. Monte Greenawalt, have given millions to chiropractic colleges and research throughout the country. As the President of the Foundation for Chiropractic Progress and one of its chief contributors, he has made it his ambition to increase the public’s understanding regarding the benefits of chiropractic. “Chiropractic is health care’s best kept secret,” he said. “We are trying to change this.”
The Foundation is accomplishing this goal through advertisements in major publications and supplemented through Public Service Announcements, press releases and other venues. Kent is the recipient of numerous awards including recognition by the American Red Cross as a member of the “Circle of Humanitarians.”
In this interview Mr. Greenawalt shares the family background that initiated and drives his passion for chiropractic and chiropractors having their rightful place on the health care stage. He discusses his research conclusions regarding what answers the public is looking for from chiropractors and how he believes we need to position ourselves. His answers are controversial and thought-provoking.
We explored the critical importance of radically expanding our media efforts to bring the much-needed chiropractic healing message to a suffering world and how the Foundation for Chiropractic Progress is working toward that end. A must-listen!
Dr. Ramah Wagner Interview
Dr. Ramah Wagner is a third generation chiropractor who graduated from the University of South Dakota and Palmer College in Iowa and has a successful practice in Lake County Florida.
Dr. Wagner is the author of the book The Health of Business: How to Balance Your Life for Greater Returns. She’s also an artist and public speaker with expertise in the mind-body connection, personal development, and entrepreneurship. Ramah’s business, which is simply an extension of her own journey of discovery, is all about helping people transform their lives. She is passionate, inspiring, and willingly shares with vulnerability and grace, which inspired me to invite her to join us for this interview.
In this high-energy interview Ramah shares from her heart her insights and ideas on the connections between our business and our health, how our work is an extension of us, how we can be powerful in the marketplace, and the necessity of eliminating self-limiting thoughts.
Ramah reveals some of her “energizing tools to enhance our business” and talks about her art as an important expression. I promise that you’ll be uplifted and ready to kick into a higher gear after hearing her enthusiasm.
Dr. Marti Laney Interview
Dr. Marti Laney is a marriage and family therapist with a doctorate degree in psychoanalysis. She’s also an author, teacher, and sought after speaker on subjects close to her heart, such as the phenomena of introversion. She has a private practice in Portland, Oregon.
Dr.Laney has also developed management training programs, trained employees and taught numerous classes, most recently at Cal State Northridge in the Institute of Contemporary Psychoanalysis, usually wearing Groucho Marx glasses.
Dr. Laney’s excellent and important books include The Hidden Gifts of the Introverted Child, The Introvert and Extrovert in Love, and the one we’re going to focus on today, The Introvert Advantage: How to Thrive in an Extrovert World.
In this fascinating and very helpful interview, Marti shares insights on introverts that are guaranteed to expand your understanding of people, enabling you to interact with and serve them better with greater fulfillment and profit.
Whether you’re an introvert needing some strategies to enhance your communication in a world often dominated by extroverts, or an extrovert needing some advice on providing an environment for introverts to more comfortably be themselves, this information is invaluable!
Marti helps us better recognize and understand behavior styles and how neurotransmitter differences drive energy and stress levels. She shares strategies for adapting and connecting better across the gaps of our differences to nurture improved relationships and outcomes. As a natural introvert who’s learned to adapt to impact the world with her message, Marti will help you, regardless of your nature, to thrive and interact at a higher level!
Dr. Joe Dispenza Interview
Dr. Joe Dispenza’s book, Evolve Your Brain: The Science of Changing Your Mind connects the subjects of thought and consciousness with the brain, mind, and body and explores “the biology of change.” He examines how a changed mind can lead to changing health.
Dr. Dispenza studied biochemistry at Rutgers, has a bachelors’ degree with an emphasis in Neuroscience, and received his Chiropractic education at Life University. He’s also completed postgraduate training in brain function; cellular biology; memory formation; and aging and longevity.
Dr. Dispenza was featured in the award winning film, “What the BLEEP Do We Know!?” and over the last 20 years has lectured in over 17 countries educating people on how to re-program their thinking to reach specific goals by eliminating self-destructive habits. When he’s not traveling and writing, he sees patients at his chiropractic clinic near Olympia, Washington.
Dr. Dispenza tells us about his early injury that led him to discoveries about the power of the brain in the healing process and then examines the science of changing our minds. He reveals some neuro-physiologic principles to help us reprogram our thinking and how we can use our “latent potential for greatness and unlimited abilities to create the practice and life of our dreams.
Joe describes your impact on the biology of change in your patients and how powerful our influence can be and then shares a bit about his upcoming book. Powerfully empowering information. You don’t want to miss this interview!
Dr. John Demartini Interview
Dr John Demartini is a chiropractor, human behavioral specialist, educator, and international authority on maximizing human awareness and potential. His studies encompass over 270 different academic disciplines including research into most of the classical writings of both the Orient and the Occident.
He shares the synthesized messages of great world teachers from most major disciplines both past and present and provides answers and solutions to many of life’s questions and challenges.
As an educator, he constantly travels the globe teaching students from all backgrounds and disciplines the workings of the universe, how to understand and transform social dynamics, and how to activate potential by understanding human nature.
To date he has taught his principles and methodologies in 58 countries and has students in most countries across the world. Dr. Demartini is founder of the Demartini Institute, originator of the Demartini Method and he has homes in the United States, Australia, and on The World of ResidenSea.
I caught up with Dr. Demartini in his hotel room in Chicago between speaking engagements for some of his riveting insights about “true healing” and what it means to be a healer. He shares several methods for personal and professional development, especially about how we can better master ourselves and our practices.
John discusses achieving patient mastery to have an abundance of patients, using our minds to create our dreams, and about the central importance of the mind-body connection in his new CD set “The Healing Mind.”
Join us and be changed!
