You’ve started the process of discovering your personal inspiration–the unique set of motivators that drives you to do what you do. Now it’s time to make use of that inspiration by creating a Personal Inspired Message (PIM). Your PIM will be an essential resource as you travel through the Mindfluence Funnel toward mastery.

Your Personal Inspired Message is:

• A succinct statement that defines your inspiration in a compelling, relevant and meaningful way.
• The articulation of your inspiration.
• The answer to the question: What is my highest-level motivation for doing what I do?
• The driving force of your inspiration.
• Your

Communication is a foundational element of life, growth, and all relationships, and yet it is so minimally understood and frequently poorly executed. Communication is the act of making something known or common to others. It requires both “sending” AND “receiving” components.

Neurons transmit intelligent information from one area of the body to another. They carry specific targeted messages involved in perception, integration, and responsive action. However, en route to their final destinations, the messages must jump across synaptic canyons via neurochemical transmitters to effect changes at adjacent nerves.

If the gaps aren’t bridged, critical information for ongoing adaptation and health

“One of the biggest factors in success is the
courage to undertake something.”– James A. Worsham

What are you undertaking right now? Are you stretching beyond your comfort zone to make a greater impact, experience a deeper sense of significance, and reap a more abundant financial reward through reaching more people with your inspired message? Or are you merely thinking about taking some forward steps while staying safe playing small in the familiar, even if you’re not satisfied?

Living courageously is really about finding and feeding the “Braveheart” within you so that you are increasingly able to face and even

I chose the title of this blog because of an interesting experience I had recently that struck me as an apt metaphor for how to achieve success. If you will indulge me by reading this short tale, I promise you that there will be a huge payoff for you at the end.

My in-laws were visiting us to spend some time with our new baby. My father-in-law, Tom, characteristically, was looking for something he could do to help us with the house. We had a problem with our dryer vent (it stopped venting), so Tom decided that we should run

I recommend that you develop a class and encourage all of your patients/clients to attend, with spouses and friends, as soon as possible after they begin receiving your service. In my office I teach a two-part program based upon my book’s subtitle “Surprising Stories and Insights for Releasing Pain (that’s Part 1) and Restoring Whole Body Health” (Part 2).

Also, whenever prospects call us to inquire about insurance coverage or have other concerns and aren’t ready to schedule immediately, my staff invites them to attend a class. This can help take them out of “shopping for cheapest” mode into

People are struggling all around you, waiting to know about your life-changing solutions. What will you do to reach more of them? What can you do to truly shift the mindsets and behavior of the people in your community? You have a RESPONSIBILITY to bridge the communication gap between you and your public so that you can reach those who desperately need the benefits of your services.

Generally speaking, people desperately fail at change and the status quo thrives! Because of fear, the majority say “NO” to nearly everything other than the safety of the status quo. It becomes wired

I have three overarching philosophies that have served me so well over the years that I thought I would share them with you.

First, is a little mantra: “all change is good.” This means that whatever life throws your way, it’s for the better. It may seem like bad luck, but the new outcome will eventually turn out to be positive. There is one criterion for this statement to become a reality in your life: you must believe that it is true. Something magical happens when we inject blind optimism into life’s little (and big) challenges. We see evidence of

A Unique Competitive Advantage (UCA) answers your public’s questions:

• Why should I favor you with my business instead of your competition?

• What’s unique about you, your company, and your services? And most importantly:

• What’s in it for me?
  

Here are 10 ways you can begin to answer those questions:

1. Benefits. What are the benefits of working with you? What do you offer (that others don’t) in the interest of better serving your clientele? It is important to differentiate here between a FEATURE (a statement of fact describing a positive attribute) and a BENEFIT (a statement of value that elucidates the

You have a business. The basic function of your business is to provide a service to consumers who will receive benefit. In previous training sessions we have discussed the importance of clarifying your personal inspired message (PIM), which stirs passion and emotion within you. The resultant enthusiasm (not just your need for cash) should lead you to take the persistent action of communicating your PIM to your target audience. This is an essential foundation for success.

As a small business owner, a solopreneur so to speak, you probably don’t have an entire department dedicated to marketing and communication strategies

Mainstream is not a target audience. In fact, by trying to appeal to a target market that’s too wide, you wind up not really appealing to anyone in particular. There are people who can survive as a Jack- or Jill-of-all-trades, but they rarely thrive.

The world doesn’t need another mainstream service provider. Rather, the real opportunity is to find a niche and provide them with something they will walk through fire to buy. Even if it’s polarizing. In fact, especially if it’s polarizing.

If you provide something remarkable to a targeted niche and deliver it with passion, the idea can