You have a vital healing message to share with the people in your community and you’ve decided to take responsibility for creating greater practice success by more effectively spreading that message.
Now, what action steps can you take to begin increasing your influence and impact and have your office start bursting at the seams with new and ongoing patients?
Today I’m providing an overview of some of your options and then I’ll delve deeply into each one in the coming months. We’ll also explore a number of other possibilities you may never have considered. Some of the ideas will be presented through video posts for greater clarity and ease of application.
I’m excited to shed light on these powerful strategies that will help bridge the current gap between your incredible services and your public who’s suffering with pain and illness, living far short of their potential, primarily because they aren’t hearing your voice or understanding the message.
You may decide that some of the methods aren’t for you. That’s fine. There will be so many choices that you won’t need to apply all of them anyway to markedly increase your effectiveness. However, I strongly encourage you to be open to consider the value of each.
If some actions seem to induce fear, such as public speaking or media engagement, I recommend that you acknowledge your emotional reaction, then be willing to take the risk to learn and develop some of the necessary skills. Do this even if the approaches seem to run contrary to your primary nature. I promise that you’ll gain confidence, move more swiftly toward your goals, and be glad that you stepped out.
Please don’t let your fear of the discomfort of new experiences or a concern about what other people will think stop you from your personal and professional growth. The learning and implementation will empower you and help generate the necessary energy to create the practice of your dreams! Choose your action steps by what could be most effective rather than what keeps you safe but playing smaller than you need to.
At Synaptic Success we won’t push you too hard, but we will be in your corner encouraging you to “Go for it!” while providing the tools and insights necessary for you to succeed.
There are two primary directions of focus after you’ve clarified your passionate message, target market and service emphasis, and determined your UCA (Unique Competitive Advantage). Explore other posts on the site for details on these elements.
- In-Office Actions
- Community Outreach Strategies
In-Office Actions and Considerations:
- Make sure that you love what you’re doing everyday!
- Find, hire, and train the right staff for the right positions
- Express the promoter/persuader extrovert within you (or adapt to this style if necessary)
- Bring your passionate, high-energy, focused self to each patient encounter
- Be a strong and professional leader, leading and connecting from your caring heart
- Uncover your prospect’s perceived needs, then determine how to enhance their quality of life
- Bring competence and confidence
- Give hope – What’s the biggest promise you can give with certainty?
- Create WOW customer experiences
- Always have a no-cost something (educational opportunity) to invite people to at your office to learn more about what you do and how you might help them – Include some demonstrations and conclude with a no-cost or low-cost follow-up action for further engagement
- Have ongoing referral opportunities
- Conduct regular classes/orientations for all new and prospective patients and their family, friends, and co-workers – It’s best to have a foundational basic program and then advanced presentations for those who want to know more – Tell them it’s the most important visit they’ll ever have with you (because it is) and expect them to come
- Bring in guest speakers in related fields for additional health programs
- Conduct a 3-4 time per year PSW (Pain Solution Week) as a special discounted occasion for your patients to invite others to meet you and get a complete evaluation
- Improve/master your skills in influence and persuasion
- Interview patients who experience overt positive changes under your care – With their permission write, display, and publish their testimonials
- Call your patients at specific intervals to express your appreciation for the opportunity to serve them and to gather feedback on their experiences – Rejoice in the positives and make upgrades in your systems with their constructive criticisms
These are just a sample of the many attitudes, behaviors, and action strategies you can adopt and apply in your office to create a powerfully rewarding and lucrative practice. Pick a couple of them to prioritize first and begin your new practice life today.
We will be amplifying these areas with details and nuances in upcoming posts.
Join me next time in Part 2 for a discussion of essential community outreach actions that will expand your success and ability to thrive.
Talk soon.
