Multimedia Training
SynapticSuccess.com brings a variety of audio and video presentations to educate, enlighten, and inform our members. Who knows which one will spark that “Aha!” moment that will transform your practice and your life?
Read the brief descriptions, then discover what’s in store for your eyes and ears.
Audio 1
How to Achieve Synaptic Success in Your Practice
This two part series (approximately one hour each part) is the starting point for those who wants to achieve Synaptic Success. Dr. Matthew Norton and Bruce Hurley discuss what it takes to create a natural “river of patients” flowing through your practice. Surprisingly, this outcome doesn’t require you to become a used-car salesman or to do anything that would compromise your principles or your professionalism. Success is the natural state of the human being; we actually have to work over a lifetime to create the bad habits that lead to a life of mediocrity and disappointment.
At Synaptic Success, we believe that achieving your practice goals and your life dreams is not only a possibility, it’s your destiny. Natural health care practitioners would do well to listen to this presentation with both ears.
How to Achieve Synaptic Success
PART 1 (56 minutes)
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How to Achieve Synaptic Success
PART 2 (1 hour 3 minutes)
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Audio 2
The Single Most Valuable Marketing Recording EVER.
As a business and marketing consultant for 20+ years, I have purchased enough audio and video programs to fill a dump truck, read enough business books to start my own library, and attended so many seminars that my notes alone exceed 2,400 pages.
But this simple two-hour interview has changed my life more than any other investment of time and money I have ever committed. Without any exaggeration, I have probably listened to this recording 60 to 70 times. I can practically recite it verbatim.
Why? Because it encapsulates the most important marketing messages for small business owners in a fascinating, compelling, and condensed format. The ideas from this one recording have made me and my clients many, many millions of dollars. (Again, no exaggeration.)
As a consultant, I charged $400 an hour for my time, but I wouldn’t even take on a new client until they listened to this entire audio interview. It’s THAT beneficial. So miss this one at your own peril. Go listen now.
– Bruce Hurley, Synaptic Success Co-Founder
Audio 3
Cynthia Brian (Host of the Be the Star You Are Radio Program) Interviews Dr. Matthew Norton
The following description appears on the radio show website:
Dr. Matthew Norton, America’s Holistic Doctor, has been a practicing doctor of chiropractic for over 25 years. He works tirelessly to restore health and release patients from pain. His bold message of hope in his book, Where Does It Hurt? brings the world healing in healthy holistic ways. In this interview, Dr. Norton addresses pain and what we can do to start now to invest in our health. The stories in his book offer insights from real people about real issues. The bottom line is that there is hope out there for anyone suffering and Dr. Norton has answers that will give you life long solutions to enhance body, mind, and spirit. It’s a very uplifting interview with a doctor who really cares about your health, happiness, and longevity.
In this interview Dr. Norton demonstrates what you can do with a radio interview to help get the life-changing message of chiropractic to a suffering public. This is a living example of bringing message through media as a marketing effort to expand exposure, develop and further brand awareness, and meet a public need.
In the interview Dr. Norton discusses the public’s need for hope, a clear understanding of their condition, and a corrective game plan solution rather than medication efforts to mask pain or treat symptoms alone. He clarifies the meaning of holistic health care and the problem of a system out of balance. He explains how injuries and stress overload lead to altered spinal function and nervous system interference and eventually result in pain and loss of health.
Audio 4
How to Set Up a Contact Capture System – The First Step in Developing a Relationship with Your Public
You hear so much about marketing to your list, attracting people to your website, and finding prospective patients, but if you don’t have an effective method to capture their contact information, all that work is for nothing.
In this 46-minute audio program, Dr. Matthew Norton and Bruce Hurley reveal the secrets, tools, and resources you need in order to establish your own contact capture system. Once in place, this system continues to work on automatic pilot to expand your circle of influence both online and offline.
If you advertise, seek referrals, have a website, or promote yourself in the community, then you are wasting your time if you don’t have a properly designed contact capture system. This is required listening for all forward-thinking practitioners.
Audio 5
What’s Blocking You? A Chiropractor’s Insights to How You Can Release Energy and Increase Overall Health
In this teleseminar recording Dr. Norton shares real life stories of people who came into his practice in physical and mental/emotional pain and through the work they did together were able to emerge with a vitality, an ease of movement, and a positive outlook on life that they hadn’t enjoyed for many years. He reveals research findings that support both how they arrived in such a condition and how chiropractic provided a solution. Dr. Norton answers patient questions and gives many analogies and illustrations to help clarify his message.
This recording can serve as a source of ideas for how you can assemble some of your amazing stories of healing and share them with your patients (both active and inactive) and your community through a teleseminar live event and subsequent recording. Dr. Norton also sells the CDs in his office and at public speaking events as well as for gifts or bonuses when people buy his book, etc. The sky is the limit for creative use ideas.
Audio 6
Second Opinion, Second Chance: Startling Success Stories in the Journey from Frustration to Pain Relief
In this one-hour recorded teleseminar presentation, Dr. Norton reveals 5 more powerful “miracle” stories and 3 different key body, mind, and spirit health principles illustrated in each. He also points out some of the body/mind research that undergirds their healing processes.
You’ve been a part of countless incredible healing journeys with your patients, so many that you expect them and probably even take them for granted. This is another audio example of what you can do in assembling some of your important patient stories, connect them with some research support and foundational principles to bring to your public who’s in desperate need for your help but doesn’t currently hear you. Stand and deliver, change the world, and make an awesome living in the process!
Audio 7
“I Could Feel Better, But…” – Confronting the Top 10 Myths and Misconceptions of Chiropractic Healing
In this powerful teleseminar recording Dr. Norton examines and challenges the top 10 barriers that prevent your public from experiencing chiropractic as the much-needed solution to their pain or illness challenges. What’s most powerful is that these objections came straight from his patients when asked what responses people gave when they either told them they were seeing a chiropractor or attempted to refer them for help.
He shares real-life stories of people who took a critical step to overcome their resistances and came into his office for an evaluation and corrective game plan. They received great results and now have a new lease on life! He hopes you will gain some new perspectives on these roadblock concerns the people around you trip over before they get to the healing miracle in your office.
Samuel Johnson said, “Nothing will ever be attempted if all possible objections must be first overcome.” Study these myths and misconceptions that your public holds and then make sure that you’re adequately prepared to address and overcome them. Your ownership of the truth and your ability to articulate your message clearly will give you greater victory in a world of bias, financial vested interest, and ignorance. GET YOURSELF READY!
Audio 8
The Secret “3-E” Formula for Practice Explosion During Difficult Economic Times (Serving Others for Profit) Audio Program – Myovision Teleseminar
This motivational and practice-upgrading program was presented at the invitation of David Marcarian of Myovision and provides the listener with a background framework for success in today’s practice environment.
Dr. Norton shares about his passionate motivation for chiropractic and his personal background experience that produced it. He explores the 3 E’s he believes are imperative to thrive in practice today and then invites the doctor listeners to request his special report “10 ½ Essential Marketing and Media Insights to Explode Your Practice During Difficult Economic Times.” You can request this report on the Synaptic Success Homepage.
The 3 E’s are:
1) Escape the Bondage (To Help Set Your Patients Free)
2) Expand Your Vision (For Greater Power and Significance)
3) Expose Yourself (For Increased Influence and Impact)
This audio serves as an excellent foundational overview of the Message, Marketing, and Media focus of the Synaptic Success Training whose purpose is to help you Bridge the Doctor-Public Communication Gap.
Video 1
Living Without Pain: Make the Lifestyle and Healthcare Choices That Will Save Your (Quality of) Life
In this 51-minute video recording of Dr. Norton’s presentation at the Central California Women’s Conference, Dr. Norton inspires his audience to consider their fundamental worth and the critical importance of health as a foundational priority. He clarifies that health is a gift and each us have the privilege and responsibility of nurturing it. Watch Dr. Norton tell the chiropractic story in a fresh way. He uses analogies, quotes, and powerful stories from his book while building a diagram looking at the relationship between the challenges we face and the skills we can develop to live in positive stress as we climb toward our mountain peaks and meet with adversities.
You can use Dr. Norton’s example of reaching his community for chiropractic to step out, take some risks, and build your public speaking skills. He isn’t perfect in his presentations and continues to hone his technique as he expands to larger national audiences.
“But you have to do what you dream of doing even while you’re afraid”. – Ariana Huffington
Video 2
Healing Miracles Flow from Your Focused Passion – Video recording of Dr. Norton’s Life West Student Seminar
Dr. Norton inspires hundreds of students at Life West Chiropractic College regarding the fact that people all around them are dying to hear their message and receive their service. He challenges them with the truth that the bigger their vision is, the greater the impact they’ll be able to have and gives contrasting examples. He encourages the students with recommendations that will expand their vision and themselves as doctors to become fully ready to serve at the highest level. Dr. Norton concludes with the admonition to give people hope and a game plan with a powerful certainty so healing miracles can flow.
This presentation can serve as an example for how you can become and remain passionate about your work throughout your career through making a powerful difference in the world. It can be a source of inspiration for you toward clarifying your own message as much as possible and show how you can give back to the next generation of doctors when the fire of truth still burns brightly in you despite the many adversities life may throw your way.
Dr. Matthew Norton – Television Interviews
Below, we have included some of Dr. Norton’s television interviews to demonstrate various ways he has carried his passion for the healing message of chiropractic to audiences wherever he can. Please use them to stimulate your own ideas for getting your unique brand of message out to your public.
Keep seeking to bridge the doctor-public communication gap. The media are a great way to get the story of you and your profession to more people in need. We encourage you to step out and take some risks in this arena to save more lives and build your practice in the process. You don’t have to be perfect. Dr. Norton certainly wasn’t. But he’s been determined to go for it and improve as he went.
Video 3
NBC Central Valley Today Television Interview – January 15, 2008
Video 4
NBC Central Valley Today Television Interview – February 1, 2008
Video 5
NBC Central Valley Today Television Interview – February 15, 2008
Video 6
NBC Central Valley Today Television Interview – March 21, 2008
Video 7
Fox Great Day Morning Show Television Interview
Video 8
San Diego Living Morning Show Television Interview
