FREE
REPORT:
10½ Essential Marketing Insights
to Explode Your Practice
During Difficult Times
The almost magical resource that top chiropractors are using to triple their patient volume while enjoying a more fulfilling lifestyle. . .
It's a shame for you to be a victim of the economy when these doctors of imagination are not just surviving, but thriving. . .
In a declining economy, the short-sighted majority of chiropractors will cut back on marketing, public relations, and promotions.
This creates a unique opportunity for an enlightened
few to dominate their local market. Of course, you have
to be willing to utilize new, proven strategies that will
actually GROW your business exponentially, even during a
recession.
Hello, my name is Dr. Matthew Norton. I'm known as America's Holistic Doctor, but I'm not writing to you as a health professional.
I'm writing to you as a fellow colleague who has struggled with the same challenges that you face every day.
I'm happy to bring you some VERY good news.
But first, a reality check. . .
Read the headlines. Listen to the television. Look around
you.
Everywhere, there are people telling us that things are
bad. Very bad. People are struggling. Businesses are failing.
It's
all true, of course.
But here's what you're NOT hearing: that everywhere there
are also people succeeding, businesses
thriving, and dreams being realized.
All around you, there are people happily building their dream lives by helping more and more people in need. . . and quietly creating a fortune for themselves in the process.
Good news doesn't sell, though, so we're not hearing so much
about it right now.
Also, successful people are keeping a low profile nowadays
because nobody wants to boast when their neighbors are struggling.
But rest assured, they are out there.
And here's the best news of all:
YOU can be one of them.
Are you using life's challenges
as an excuse for failure?
As a 26-year veteran Doctor of Chiropractic and a dedicated observer of our industry, I have witnessed some amazing success stories…and some very sad tales of practices gone astray.
Even in my own experience, I have come up against hurdles that have confounded me and even forced me to question my path in life.
Chief among those hurdles was the sudden death of my first wife in 1987 at age 34, leaving me with her five-year-old twin daughters that I had just adopted. This tragedy was compounded by the fact that I was just a few years out of school.
But I persevered.
When I married my beautiful and supportive wife Judy, my
family increased immediately by another daughter; two years
later we had our own son, and I was reunited with another
daughter--five children in all--all this while trying to
build a practice and craft my dream life out of the rough
clay I was given.
So how did I get from a place of frustration, challenge, and
desperation to where I am now--the proud owner of a thriving
practice, author of a breakthrough book, and an educator
fulfilling my lifelong dream by spreading a message of healing
to thousands of people around the world?
I'm sorry to say that it wasn't easy.
Healing through my devastating loss produced a strong desire to positively impact as many others as possible toward greater wholeness of body, mind, and spirit. But my road to success was a long one.
Fortunately, yours doesn't have to be.
You see, I discovered that there are four roads in life. You (and every other chiropractor) will finish your career on one of them:
The road to failure.
The road to mediocrity.
The
longer road to success.
The
shorter road to success.
Now ask yourself, Which road am I on
right now?
Perhaps, despite your best efforts, failure seems imminent.
Or maybe you're paying the bills and helping some people, but not really living up to your real potential.
Or you might be experiencing some success, but you're still very far away from your ultimate vision.
You might even have a thriving practice and an enviable lifestyle, but you're still looking for ways to make the road to success even shorter.
Maybe you just need to improve the quality of your experience, to find more joy in the process or to fine-tune some of the strategies you've already used to achieve success.
At one point or another in my career, I have been on
every one of these roads. So I know from personal
experience that it's possible to change direction--to
jump from one destiny to a better one.
I've done it. Many others have done it.
And here's the kicker: YOU can do it, too. In fact, I'm going to go further than that and say that you absolutely WILL do it.
How do I know? Because I'm going to light up the way
for you.
What I discovered on my journey is that there are shortcuts to
success--shortcuts that can dramatically reduce the time it takes
to reach your dream. It took me a long time to figure out all
these shortcuts, but you're going to do it in a fraction of the
time.
But you can't do it alone. I've seen countless examples of those
who say to themselves, "I know what I need to do. All I have
to do is do it."
But no matter how many times they repeat this mantra, they don't
fulfill your dreams. Only with properly guided, laser-focused
action will they achieve their dreams.
And for that, you need help.
Does your daily
routine feel
something
like this?
But before we talk about the solution, we have to first
know the desired outcome. And if you think about it, isn't
your goal to achieve nothing less than an ideal life? So.
. .
What is your dream work scenario?
What is your dream lifestyle?
What are your dream relationships?
The answers to these questions form the foundation of your
ideal life. Spend a minute or two thinking about them and
you will probably come face to face with the disparity between
your current situation and your ideal one.
If that makes you uncomfortable or anxious, don't worry--it's
that discomfort that will actually compel you to achieve
every one of these goals.
With the vision of your ideal life firmly etched in your
brain, you can now focus on designing a practice that supports
your desired lifestyle.
If you try to build a practice before knowing
your desired lifestyle outcome, then you may wind up working
harder and harder and having nothing to show for it but
anxiety, unfulfilling relationships and maybe a bunch of
meaningless "stuff."
One thing I've learned from all my research and observation is that to achieve your unique vision--your dream--you'll need some guidance along the way.
That's where Synaptic Success comes in.
But before you form an opinion of what this is all about, let me tell you what it's NOT.
Synaptic Success is not
a practice-coaching program. It's also not a group of analysts
that scrutinize your business systems, your methodologies and
your administration practices and show you how to change them
all in order to tweak better results from your operation.
There's a need for those kinds of programs and we're fans of
some of the companies offering it, but Synaptic
Success employs a unique training approach that creates
amazing success stories by focusing on the three vital areas most
overlooked in our industry:
1. Marketing.
2. Media.
3. Message.
Through continuing exposure to the highest-level experts in each
of these areas, as well as specific shortcuts and strategies that
I've honed in my practice over the years, you will achieve success
(however YOU define it) in less time than you ever believed possible.
We're going to show you, with an amazing diversity of resources, how to navigate your journey and how to develop the confidence to believe that you richly deserve the success you seek.
Let's look for a moment at the three elements of Synaptic
Success training:
Marketing
Media
Message
Marketing
Our simple definition of marketing is: every element
of human interaction that impacts your business.
Marketing includes these commonly known practices:
Advertising
Pricing
Selling
Product offers
Customer service
Business image
But marketing also includes these lesser-known elements:
Referral strategies
Media interaction
Community exposure
Joint ventures
Brand building
Media
Our definition of media is simply: any third-party
outlet through which you can communicate a message to your
public.
Media includes the usual suspects:
Newspaper
Radio
Television
Yellow pages
Direct mail
But media also encompasses some less-utilized candidates:
E-mail
Online social networking
Public relations
Websites
Community events
Message
The final element of the Synaptic
Success training is the message.
The precise message you want to convey will be
unique to you and your practice, but it will probably include
elements of:
Informing the public about their healthcare options.
Educating the community and your patients about the dangers of some traditional healthcare approaches.
Explaining in lay terms the connection between their nervous system and their health and well-being.
Communicating the importance of regular chiropractic care.
Allowing your unique commitment and expertise to stand out against a sea of mediocre competitors.
Most people don’t understand the critical role their nervous system plays in coordinating the functioning of their entire being.
But that's not THEIR fault, is it?
We can't expect people to just know instinctively what has taken us years to grasp.
We are not just doctors. One of our most important roles is educator.
Wouldn't you agree that it's not just our right, but also our responsibility to inform the public of the healthy, affordable options available to them.
It is incumbent upon us to continue to teach and shed light on these powerful truths until they sink in and become a part of the way people think, as long as they will permit you to do so.
If most chiropractors believe in the promise of their profession,
then why aren’t they communicating it effectively? For many,
it's fear:
1. They fear the public's
perception of our industry.
2. They fear traditional medicine's anti-holistic
rhetoric.
3. They fear that they won't be able to
fulfill the expectations of a public that perceives them as
an expert.
4. They fear failure.
5. They even fear success.
Fear was the primary deterrent to my own success early in my career.
In some cases I overcame my fear; in others I embraced it; in
still other cases, I eliminated it as a factor by avoiding certain
activities.
You may be comforted to know that you don't have to master all
your shortcomings. But you do have to take some kind
of action. And if you want to get on the short road to success,
you have to do it sooner, rather than later.
Here's more good news. . .
If you can communicate your message effectively--and we're going to train you to do exactly that--then you can dominate your local market (presuming that's what you want to do).
Synaptic Success members understand that they have the answers the public desperately needs and that the world is ready for their message.
Your community, friends, and neighbors are missing
the holistic message that you, as a doctor of chiropractic, can
uniquely bring to them.
If you have already downloaded and read my special report 10.5
Essential Marketing Insights, then you already know that,
more than ever, people are ready to hear your message.
You can be the one who offers the solution to their problems and improves the quality of their lives forever. They are ready. Now, you have to get ready.
Sometimes, when I talk about the things I have done to build my practice and create the lifestyle of my dreams, other doctors think that it must be because of my unique skills or some other quality that I must have been born with.
But I'm here to tell you that there's nothing extraordinary about me.
That's not humility; it's the truth. Everyone's abilities and talents are unique in their own way, of course, but I have had to overcome challenges (some overwhelming), work around my own shortcomings, and deal with doubt and insecurity on every level of my business and life.
Yet I managed to achieve a level of success I hadn't even dreamed possible. I did it by embracing the ideas and strategies of other successful people and by opening my mind to new possibilities.
I made some mistakes along the way, but that's OK with me because now I get to help you achieve your success without you having to make those same mistakes.
In other words, you get a guide to show you how to bypass the dead-ends and stay permanently on the short road to success.
For me, that success includes not just a thriving practice, but the time to enjoy my success with my loved ones, and a sense of fulfillment and fun that permeates everything I do--including work.
That’s right. . . Synaptic Success
members--every one of them--have learned how to make work fun.
After all, what's more fun that living the life of your dreams?
Answer: Nothing.
How would you feel if you got all the patient traffic you wanted without any advertising whatsoever?
Synaptic Success will show you how to blaze trails and truly make a difference in your community. It will train you to develop an automatic marketing and media machine that attracts ultra-high-quality patients who have higher degrees of trust, education, and loyalty than the average patient.
Anybody can throw a bunch of money into advertising campaigns and generate leads. But with Synaptic Success training, you're going to utilize free and very-low-cost media and marketing to generate patients who have been inspired by your message.
Patients who were "organically generated" (through
referrals, media, networking, endorsements, or community involvement
as opposed to "advertising generated"), have some unique
attributes:
They are two to three times more likely to refer another new patient to you.
They stay in treatment two-and-a-half to three times longer on average.
They are five times more likely to pay cash if their insurance doesn't cover it.
Wouldn't it be amazing if all your patients met the above criteria?
How would that change your attitude about work, your income
and the quality of your lifestyle?
What are you doing differently to ensure that you achieve this
outcome?
There's a whole world of people out there who are sick of being
drugged. They're tired of the medical runaround. They're angry
with a system that treats them like a number--and a low number
at that.
They're primed to hear your message.
You just have to know the magic formula for reaching them and they will form an endless stream of new patients coming into your office.
You are very good at what you do; you were trained for it and you truly help people.
But let's face it--you're probably not a marketing expert. You likely
weren't trained in public relations strategy, public speaking,
or the psychology of selling.
And the truth is that you really DON'T have to become an expert
in any of these areas.
But when we train you to utilize simple strategies in each of these areas, you will meet with a success that will shock you, your friends, your family, your patients, and. . . your competition.
Synaptic Success takes you step by step and shows you everything you need to know in order to make giant leaps toward your dreams (no more baby steps) while staying safely on the short road to success. With this unique training, you will:
1. Develop the confidence to create and clarify your core message and convey that message with sincerity.
2. Learn how to navigate through the minefields that threaten your dreams.
3. Learn exactly how to have the
press call you and give you thousands of dollars
in free publicity.
4. Optimize your time and money to get the most marketing impact.
5. Create the lifestyle of your dreams by taking positive action on your practice, your relationships, and your time.
6. Learn the precise systems and procedures that will create a steady stream of new, loyal patients who admire you and happily help you grow your practice.
7. Obtain the exact media templates used successfully, time and time again, to establish you as an expert that the press relies on for quality content.
8. Receive exclusive marketing content from inside and outside of the health industry--to spur your imagination and plant the seeds of success in your mind.
Your Synaptic Success training
includes access to today's greatest minds in success strategies
and creative thinking through our Business of Life Expert Interview
series.
Every month, I interview two of the top minds in the country
on a fantastically diverse range of topics, each of which contains
pearls of wisdom and actual techniques to break through any limitations.
These are the highest caliber authors, speakers, trainers, coaches, and teachers alive today, and their knowledge, insight, and incredible expertise is yours for the taking.
Too many people are suffering needlessly while you hold the
solution to their problems in your hands.
Too many doctors are sitting on the bench waiting for an invitation
to the plate.
Well, it's your turn
at bat. You're being called up to the plate. What
are you going to do?
Look around you at your competitors. Some are on the bench, some are in the stands, and some aren't even in the stadium.
But you're getting in the game and things are going to start happening like never before.
This is your time.
What will your public find you saying?
Will they find you at all?
Will your voice be there to help them sort through the maze of options and make sense of it all?
The economy is bad, but your personal economy doesn't have to be. Your practice can be growing exponentially.
Because of your competitors' pessimism and lack of action, you actually have an unprecedented opportunity to take over your local market and rise above the crowd.
The throngs of suffering people who are praying for a solution will hear the strongest, most clarion voice amidst the noise around them.
Synaptic Success gives you that voice.
Do you want to experience
the sheer,
unbridled joy of waking up in the
morning to find that you are
actually living your dream?
Hear what Synaptic Success
Titanium
members have to say. . .
"Great information that benefits me and my patients."
Dr. Norton,
I love getting your interviews every couple of weeks. I download them to my mp3 player and take them to the gym with me.
While everybody else is listening to bubblegum pop, I'm getting some great information that benefits me and my patients.
You have such a wide range of people, it's amazing. I listen to them over and over.
Dr. Ken H.
Sebring, Florida
"I look forward to reading your newsletters every month."
Dr. Norton:
. . .
I'm inspired by your passion for the truth and your dedication to spread your message to millions.
I look forward to reading your newsletters every month and I appreciate everything you're doing for the chiropractic profession.
Dr. Wayne B.
Hartford, Connecticut
"Where were you guys ten years ago???"
I'll bet the one idea I got from the first marketing newsletter I read will pay for my membership for life.
Where were you guys ten years ago??? If I had this stuff back then, I could have saved a lot of money and a lot of headaches.
Dr. Bryant V.
Sacramento, California
"This is the best money I spend every month."
You really over-deliver on the content, don't you? This is the best money I spend every month.
Thanks for all your terrific information.
Dr. Gary W.
Roswell, Georgia
"This membership has made more of a difference in my practice than anything else I have ever done."
Love the site. Love the articles. Love the interviews. Love the resources.
This membership has made more of a difference in my practice than anything else I have ever done.
I get more practical information from your program in one month than I get from all other trade publications and newsletters combined in a year.
Whatever you're selling, Dr. Norton, I'm buying!
Dr. Suzanna A.
Scottsdale, Arizona
"My confidence, practice and personal life improved right away."
"I’ve known during my several years in practice that I have an incredible service to offer to so
many suffering people but haven't known how to effectively get that message out to my
community. This was keeping me feeling unfulfilled and poorer than I could handle.
I heard Dr. Norton speak at an event and decided to join his Synaptic Success program. My
confidence and my practice and personal life began to improve right away. Now, I’m making
an impact in my community and beyond, and feel like my talents are being fully utilized. I’m
also making way more money in the process! Thank you Dr. Norton!"
Dr. Bill R.
Fairbanks, Alaska
"Now my passion is soaring."
"I was doing pretty well financially in my practice ten years in but I’d really lost, or maybe
never really had, my passionate drive to make a difference. I knew I helped people but I wasn’t
clear about my image in my town.
When a colleague told me about Synaptic Success and the incredible boost it had given him in
clarifying his message and 'unique competitive advantage,' I decided to join.
Within weeks Dr. Norton helped me clarify and hone my core message and now my passion is
soaring. I can’t wait to get to work."
Dr. Sara M.
Benson, Arizona
"They helped me almost triple my bottom-line income."
"Dr. Norton and his Synaptic Success team gave me the action steps to take, the training and
all the confidence I needed to improve and expand my public speaking skills. They helped me
to find all the opportunities in my area to share my message and the strategies to almost triple
my bottom-line income without spending any more money on advertising.
Now I even command a good fee most of the time I give presentations. This one aspect of
Synaptic Success alone has paid for my membership at least a hundred times over already!"
Dr. Mark B.
Maine
"Far exceeded my expectations."
"I had often thought about trying to do radio and television in order to expand my outreach and
share the chiropractic story, but I was uncertain how to begin.
I joined Synaptic Success mainly to learn about and practice media skills so I would know how
to start and develop the confidence to take some risks. So far the information, access to experts,
and training, etc. have far exceeded my expectations and there’s so much more I haven’t even
tapped yet.
There are amazing people I’ve been able to connect with and I’m already getting media
exposure and new-found certainty."
Dr. Julie P.
Sacramento, California
"Worth ten times what I’ve paid."
"The [Business of Life] Expert Interview Series alone has been awesome and worth ten times
what I’ve paid to be a part of Synaptic Success.
The experts Dr. Norton has interviewed across such a broad range
of topics are striking and the quality of his interviewing skills,
the action strategies offered, the technical quality, the transcripts,
and Dr. Norton’s application insights are enough to make you
crazy not to join!
You should at least test it for a few months to see if you agree with me about its value."
Dr. Steven T.
Amsterdam, New York
"I can’t recommend this program highly enough."
"As a new doctor in practice with high student loan debt, I knew I needed to hit the ground
running in order to create rapid business success. I needed help from someone who’d gone
before me because I didn’t have time to reinvent the wheel and I didn’t have an unlimited
budget to accomplish this with.
When I found Dr. Norton and Synaptic Success I resonated with the message and approach
immediately and became excited about the [Business of Life Expert] interview series, the
newsletters, and the other information resources and training.
But when I discovered the unbelievable bargain price I jumped on it right away and already I’m
making great strides in my new practice. I can’t recommend this program highly enough."
Dr. Tom C.
Arlington, Texas
"I can hardly wait to get into practice."
"I’m a chiropractic student with one year left before graduation.
I heard about Synaptic Success
from another student who’s about to get licensed. She told me
about all the practice/business elements she already had arranged
and put in place as a result of Dr. Norton’s
program.
She had a practical marketing plan and she was practicing skills for public relations exposure.
So I joined and now instead of being nervous about my future because of insufficient business
preparation, I can hardly wait to get into practice and skyrocket my success."
Marcy L.
Florida
"I’m so glad I opened myself up to some new training."
"I’ve been in practice for 22 years and must say that I’ve done okay in chiropractic. However,
insurance reimbursement has changed and many of the tactics I had used to build my business
were becoming less than adequate.
Synaptic Success has infused me with so many new ideas and action strategies that I’m feeling
empowered again to reach the people who need me…and my profits are escalating.
I’m so glad I opened myself up to some new training rather than deciding that I already knew
everything or that nothing was going to work anymore. I have new enthusiasm for my practice
and life."
Dr. Eric P.
Roanoke, Virginia
If You Don't Do This...
What Will You Do?
It's time for you to stand and deliver. Consider
your answer to these questions:
Are
you prepared to capitalize on this opportunity to help
as many people as possible and simultaneously create
the practice of your dreams?
Who is better suited
than you to stand up and address these critical issues
at this historic time, and offer safe, inexpensive health
care solutions directed at the root of the problem?
Will you be the
one to deliver the healing message so many need to hear?
Are you willing
to do whatever it takes to succeed?
If you answered these questions the way we think you did,
then you're ready.
So let's get started. . .
What's included in Synaptic Success Titanium?
A small amount of free information is available at SynapticSuccess.com, but we've reserved the really good stuff for Titanium members only.
Why Titanium?
Titanium is practical, versatile, non-toxic, and has superior
strength and durability in a variety of applications. We
think it's a terrific symbol for our Synaptic
Success membership program. Besides, gold and platinum
are just too expensive and impractical, don't you think?
Synaptic Success Titanium
is a members-only experience. As a member, you will enjoy
full access to the many Synaptic
Success Titanium members-only pages and the following
benefits:
#1
Not one. . . Not two.
. . but THREE Synaptic Success Newsletters
Each monthly newsletter/blog will be packed full of cutting-edge
insights and simple but powerful action steps to take right
now.
And instead of the overlong, lifeless content you receive in
other newsletters, Synaptic Success
features terse, relevant information that you can absorb
quickly and put into practice immediately.
The
SYNAPTIC SUCCESS NEWSLETTER covers:
Important topics that are highly relevant
to chiropractors.
Real-world
techniques you can put into effect right away to start
building the practice of your dreams.
The exact methods that I've used to create
a successful cash-centered practice, free of managed-care
participation.
Review and analysis of the latest industry
trends.
Techniques for optimizing the patient experience.
The
MARKETING AND MEDIA NEWSLETTER covers:
Specific low-cost
and no-cost marketing strategies to create a steady
stream of new patients every month.
Proven systems to
put all of your marketing processes on automatic pilot.
Techniques for obtaining
referrals naturally and automatically. Don't beg for
referrals! Make them a normal part of the process.
How to leverage
every marketing dollar to produce maximum effect. You
don't need to spend a lot of money to get huge results.
In fact, most of the strategies we teach are completely
free.
Tips and strategies
for using social media like Facebook, Twitter, Wordpress,
YouTube and others to stay connected with your public
and increase revenue.
The tragic marketing
mistakes almost every chiropractor makes and how to
avoid them.
Are you wasting money on advertising that doesn't
work?
Have you determined your Unique Competitive Advantage?
Are you charging the optimal amount for your services?
Synaptic Success co-founder and marketing expert
Bruce Hurley provides profound answers to all
these questions inside the Synaptic
Success Marketing and Media Newsletter.
The
MESSAGE AND INSPIRATION NEWSLETTER covers:
Continuous cutting-edge
insights and action strategies to powerfully assist
you in bridging the doctor-public communication gap
that is currently preventing vast numbers of people
in need from entering your office door for help. (This
unnecessary limitation is likely the very thing that
is stopping you short of achieving the practice of your
dreams.)
Inspiring success
stories of other chiropractors and patients.
Shared wisdom from
the minds of some of the greatest leaders and teachers
who ever lived.
Topical news from
the front lines of our profession to inform you and
your public.
Regular Cost:
$297 per month
($99 per newsletter)
#2
The Business of Life
Expert Interview Series
Of all the member benefits of Synaptic
Success, Dr. Norton believes that the Business of
Life Expert Interview Series is the most valuable. Every
two weeks, you will have direct access to one of Dr.
Norton's personal mentors.
These experts come from a wide range of disciplines. Many are world-renowned authors and speakers. But each interview has direct application to you and your dream.
Every interview will be insightful, thought-provoking,
and practical. We also include a full written transcript
of each, a concise summary of the interview content and
a list of appropriate action steps.
And there's no need to have a phone stuck to your head,
because every interview is available for online listening
and downloading so that you can listen on your computer
or MP3 player at your convenience.
Regular Cost:
$198 per month
($99 per interview)
#3
E-mail support
Twice a month, you can submit a question regarding any area of our training (or even outside the training if we can help you). You will receive a personalized reply directly from Dr. Norton or the person he believes is best qualified to answer it.
This invaluable support comes at great personal cost to Dr. Norton, but in order for you to obtain the maximum benefit of Synaptic Success Training, he feels it's important to provide you with personal attention.
Value: $99 per month
#4
Answer Database
You will also have unrestricted access to selected questions of other Synaptic Success members, along with our answers.
Of course, these questions will be filtered for anonymity and relevance, but this will be a growing and dynamic reference source you will tap into time and time again.
Value: $99 per month
#5
Exclusive Members-Only Resources
Members will enjoy access to special content, including:
Our entire library of rich multimedia content,
including audio programs, screen-capture training
and live videos.
Links to related websites and other online
content.
Special offers from
our experts and partners.
Tweet Surprise:
Our growing archive of Twitter-able quotes, helpful
information, and patient lead-generators--all under
140 characters. Never suffer from Twitter-block again.
(Good for Facebook entries, too!)
Relevant articles
from inside and outside our industry.
Our own Synaptic
Success discussion forum where you can connect
with Dr. Norton and Bruce Hurley, as well as other members.
Value: $99 per month
#6
Special Reports, Audios and Videos.
From time to time, we will prepare or purchase special
reports on a variety of topics. These reports could be one
page or a hundred pages, but each will be interesting, educational,
and relevant.
I will also personally prepare special audio or video recordings for you when I think the written word isn't enough. You will never run out of great things to hear, see, and read at Synaptic Success!
Value: $99 per month (average)
How Much Is This Training
Going To Cost?
Add it all up and you've got $891 a month in real value.
And to tell you the truth, it would be worth every penny if that's what we charged for it. . .
But anyone who knows me will tell you that my mission is to spread
the message of holistic healing to as many people as possible.
One way to do that is to help my fellow chiropractors reach
more people in their communities and create a compounding
effect through generations where, ultimately, millions of
people could be impacted.
So in order to reach the maximum number of my fellow chiropractors,
I sharpened my pencil and started coming up with some irresistible
numbers. . .
Famous author Zig Ziglar says that you can have everything
in life you want, if you help enough other
people get what they want.
What I want is to plant a holistic seed in this
generation that will bear fruit for generations to
come.
For that reason, I want to make Synaptic Success training as cost-effective as possible. I know that there are companies out there that charge $800 to $2,000 a month (and sometimes much more) to help chiropractors improve their practice.
But nobody is offering at any price the same kind
of training offered here, and I want to reach as many
doctors as possible in order to accomplish my goal.
So I decided to
cut the price in less than half and charge just $397
per month.
My chiropractor colleagues told me that $397 per month wasn't
enough, that doctors wouldn't appreciate the value if I charged
that little, but I'm dead serious about reaching as many people
as possible, so I wanted to lower the barriers of entry to Synaptic
Success so that every chiropractor could afford it.
So instead of taking their advice and raising the cost of membership,
I sharpened my pencil even more.
In order to get as many chiropractors in the program as possible,
I finally settled on the ridiculously
low price of just $297 per
month, which is one third of the value of this
training. That investment is within the reach of
virtually every chiropractor in the country.
Think about it. . .just two or three new patients in an
entire year would pay for this amazing training. Our members
report obtaining as many as 10 or 20 new patients every
month as a direct result of Synaptic Success Titanium training.
The question is: can you afford not
to invest a few hundred bucks a month in training that will likely
produce many thousands of dollars in additional profits?
I know that many of you already have your finger on the mouse button, ready to sign up for this incredibly high-value training at an unprecedented price, but don't click anything just yet, because I have one more thing to discuss with you.
Synaptic Success Titanium is
still in its beta testing phase (meaning we haven't eliminated
all the subluxations yet), so I need some critical feedback from
insightful members so that I can continue to improve the quality
and scope of the training. If you're willing to assess the training
you receive and give me your opinion from time to time (at your
discretion, of course), then I'm going to knock
another $100 per month off the membership fee.
That's right. . .
Not $891.
. .or $397.
. .or even $297.
. .but just $197!
With a good case average of $1,500 to $2,000, just two new
patients a year will more than cover your entire investment in
Synaptic Success Titanium.
No matter how creative you are, you simply can't invent an excuse
wild enough to justify sitting on the bench and watching the action
while your competitors step up to the plate to take advantage
of this practical, life-changing resource.
(By the way, if you don't have a case average of $1,500
or more, then Synaptic Success Titanium will show you how to achieve
just that. And so much more. . .)
Even better news #1:
The rate you pay when you join is the rate you pay
for life! As long as you remain a member of Synaptic
Success Titanium, you will be grandfathered
in at this ultra-low rate. Others may be paying hundreds
more per month, but you will be locked-in
for life.
You can't wait on this opportunity, however, because
I only need a limited number of beta testers. After
we have all the beta testers we need, all the late-comers
will pay $297 (that is until we raise the price again
in the near future).
Even better news #2:
All you have to pay now to enjoy the full benefits
of Synaptic Success
Titanium is just $1!
That's right, just a buck for
the first 21 days to see everything for yourself,
with no further obligation.
Even better news #3:
The next few people who join will also receive an
additional bonus worth $300! (If you're seeing this
offer, then it's still available, but it could be
removed tomorrow due to time restrictions.)
$300-Value Limited-Time
Bonus: I have created a 100-item Personalized
Success Questionnaire that details critical aspects
of your life and your practice.
When you join Synaptic
Success Titanium today, I will personally evaluate
your questionnaire and provide you with detailed personal
feedback. This feedback will act as the blueprint
for your personal success plan.
This Personalized Success
Questionnaire evaluation bonus
is an additional $300 value and
it's yours free just for trying Synaptic Success.
My Risk-Free Double Guarantee:
Guarantee #1: 21-day
Trial: Just $1
For just a single dollar, you have 21days (more than enough
time to experience the quality and value of the training)
to see if Synaptic Success
Titanium is the "real-deal." If you feel it isn’t,
simply phone us or send an e-mail and you won't owe a penny
more. And you can keep the Personalized Success Evaluation
as our gift.
Guarantee #2: 5-Times
Value Guarantee If at any time you ever think that your membership
isn't worth at least five times what you're paying
for it, just let us know (by phone or by e-mail). We'll
immediately stop billing and you'll have no further obligation.
There will be no hard feelings and we can part friends.
Is that fair enough?
At this
point I've lowered the barriers to entry so much that if you
still aren't ready to join, you really need to consider
if you're even open to new ideas at all.
I've shown you that chiropractors need training
in order to achieve the practice and the lifestyle
of their dreams.
I've shown you that Synaptic
Success provides the tools, the training, and
the information to keep you on the shorter road to
success.
And I've given you a 100% Double Guarantee,
so we take all the risk and you can just enjoy the benefits.
In the end, there will be people who see this opportunity,
jump on it and reap the rewards...
and then there will be people who make excuses, procrastinate
and go on to live mediocre and unproductive lives.
It's time for you to decide which group that you fall into.
It's time to jump
in...
I
WANT IN!
YES,
Dr. Norton, I want in as a beta tester.
You'll give me $100 off per month in exchange for
my occasional feedback. Please give me full access
to all the benefits of Synaptic
Success Titanium, including:
Three
separate Synaptic Success
Newsletters every month, covering the
Natural Health Profession, Marketing and Media,
and Message and Inspiration.
The Business
of Life Expert Interview Series--Two
mind-enhancing one-on-one interviews per month
with the greatest idea people of our time.
Multimedia
Training --Audio programs, live-action
video, transcripts, and screen-capture video training
on a huge variety of topics, including social
networking, marketing, public relations, and patient
attraction and retention.
E-mail Support--Twice
every month, you can ask any question of Dr. Norton
and receive a personal reply.
Answer Database--Access
to the questions and answers of other chiropractors.
Members-Only
Resources--Content archives, related
links, special offers, training videos, articles,
special reports, and a social media forum to connect
with Dr. Norton and your colleagues.
PLUS:
I get my $300 Personal Success Evaluation as a gift
just for trying Synaptic Success.
Membership in
Synaptic Success Titanium
is just $1 for the 21-day trial and then just $297$197 per month (for beta testers only) and I
understand that I can cancel at any time with no hard
feelings or hassles and the Personal Success Evaluation
is still mine to keep, no matter what I decide.
Have your credit card ready and click on the friendly
orange button below. You'll be glad you did.
After
my order is confirmed, I understand that I'll get an
electronic receipt confirmation within 15 minutes. I
am absolutely assured that this online transaction is
100% secure.
Remember: whatever price you pay right now for Synaptic
Success Titanium, your monthly
membership fee will never go up, even when we double,
triple or even quadruple the price.
As long as you maintain an active membership, you are
guaranteed the same low price for life (including the beta
testers), even if we offer a hundred times more content
in the future.
That's your reward for acting early. But be forewarned,
if you cancel your membership, you'll have to sign up at
the (much higher) current price--no exceptions. Otherwise,
you're locked in at your sign-up rate forever. How's
THAT for value?
To your Synaptic Success,
Dr. Matthew Norton, D.C.
America's Holistic Doctor
drnorton@SynapticSuccess.com
P.S.
Are you living up to your full potential? Is your practice
at its peak capacity? Is your lifestyle everything you want
it to be? If not, then you really needmust haveSynaptic Success in your
life. You have a Double Money-Back Guarantee in writing,
so you have nothing at all to lose (that is, except your
excuses for failure--you won't be needing those anymore).
P.P.S. In every life, there is a moment of decision and
clarity that defines the remainder of that life. This is
your moment. So make the decision to join Synaptic
Success today. We'll be with you all the way.
P.P.P.S (Last one, I promise!) Please review the list of
Synaptic Success features
above. If you can honestly tell me that I'm not offering
the world's most valuable training for chiropractors, then
I'll walk away and we'll part friends. But if you're like
the other successful members of Synaptic
Success, you'll click that orange button and manifest
your own success today!
In case you're wondering, I'm not only an author
and the founder of Synaptic
Success, but a real practicing chiropractor
with a thriving practice in Fresno, California.
Feel free to stop by my office if you're in
the area:
Dr. Matthew Norton, D.C.
Norton Chiropractic Wellness Center
5670 N. Fresno Street
Suite 102
Fresno, CA 93710
Hello, my name is Dr. Matthew Norton. I'm known as America's Holistic Doctor, but I'm not writing to you as a health professional. 
It's
all true, of course. 
A small amount of free information is available at SynapticSuccess.com, but we've reserved the really good stuff for Titanium members only. 
